7 Mistakes to Avoid on Your Website

  1. Not placing your phone number and address in multiple, easily accessible locations is a sure fire way to infuriate your customers. Many people searching online for local businesses are looking for ways to contact the business including phone numbers, email addresses, and even for directions to your store. This is important for all types of website browsing (desktop, tablet, & mobile) but it is even more important for mobile web users who are looking for a fast way to talk to you or find out where they can purchase your goods or services.

  3. Slow websites on slow servers are another way to ensure that your users will leave your website to find another page that loads faster and gives them what they’re looking for lightning quick. We’ve come to expect information to be provided to us at insanely fast speeds, and this definitely applies online where it’s so easy to hit the “back” button on your browser to find a site that loads faster. Nothing is more frustrating when browsing online than a slow loading page and a spinning “page loading” wheel.

  5. Broken links on your website can make your brand look less reputable and raise a red flag to your customers that your information is out-of-date or that you may be sending them to an un-safe location. A good way to manage the links that you have on your website is to keep track of the outbound links in a spreadsheet listing what posts and pages they are on. This makes it easier to go back from time to time to check the link to make sure it’s still going to the right place, or to remove it at a later date if the site changes or is no longer there. TIP: Giving your customers links to good sites builds value with your brand and can build trust.

  7. Outdated information goes hand-in-hand with broken links and can confuse your customers or make it appear as if you may be out of business or that you just don’t care about the image of your company online. This doesn’t just affect your customers who are viewing your site, but also to the search engines that look to make sure all of your information matches (addresses, phone numbers, ect.) to validate you as a real business.

  9. Confusing navigation of your website can be a BIG problem, especially if you want to drive your customers deeper into your site past the home page. If your navigation isn’t easy to understand, your customers won’t be able to get to the content they’re looking for and will most likely leave because of the bad user-experience. A bad website navigation will prevent conversions on your site and keep the content you want them to see from getting in front of their eyes.

  11. Too many different fonts on a website gives the user a messy, inconsistent, and jumbled display. As a guideline, try to stick to a max of 3 (preferably 2) different fonts for your website. We like to use one font for the headings (h1, h2, h3, ect…) and a simple font for the paragraphs of the site. This keeps the site in-line with the branding of the site and adds some unique style while presenting a clean design that is easy on the eyes.

  13. Not being mobile friendly or responsive is still the biggest problem that we see many businesses struggle with online. The only thing that’s worse than not being mobile is knowing that your site isn’t mobile and that you need it! Stop waiting for your website to magically become mobile-friendly overnight and take the next step toward capturing your customers who are searching for you from their smartphones! If you’re going to do one thing to your business website, make sure you take the step to create a quality, easy to use mobile website. This will help you capture more customers who might be leaving your current site because it’s hard to use on their phones.