The energy we put out is the energy we get back. (Rachel Bermingham)
When it comes to hosting an event, the energy we expend is tremendous. We not only have the idea for the event, but are also the sole promoter, planner, speaker, coordinator, greeter, host, and organizer. So how do you expend the least amount of energy to get the most amount of people to attend? Use your FaceBook connections of course!
Did you know in 20 minutes 1,484,000 event invites are posted on Facebook? How do you make yours stand out? Here are three easy (organic) ways to promote an event to success:
1. Create a FaceBook event, tag a co-host or speaker, and make sure the entire event is shareable.
Creating an event on FaceBook is the easy part – FB has a great format with simple-to-use instructions to keep you on track.* You can even add a link to sell tickets to your event if you need to! Plus, an event on FB gives you the chance to gauge interest/attendance beforehand, so that’s a major bonus!
Tagging a co-host/speaker will help your overall reach as obviously the post will be fed not just to YOUR followers, but also to THEIR followers. (Pssst! Be sure to ask the co-host first of course!)
2. Make sure folks who are interested in the event have the opportunity to share it with their friends/followers.
This is big! The networking opportunities are HUGE if you play your cards right – folks who follow you may
have hundreds of friends, they post to their page and it snowballs exponentially. In fact, people share 1.3 million pieces of content on Facebook every minute of every day – why shouldn’t your post be one of them?
(Tip: You can even encourage sharing in the discussion section.)
3. Speaking of discussion – start one!
When folks start expressing interest in your event on the event page, start a discussion. Add video if you have it, ask questions pertinent to the topic, call out folks who have an opinion – these posts then are fed to your “interested” parties who have not necessarily signed on to attend… yet. You got their attention with your blanket posts on your page, then pulled them in to click “interested” on the event, now you need them to feel like part of the conversation. Users spend 21 minutes per day on average on Facebook – which means they could easily watch your 30 second video!
(Tip: Video posts in this section also work very well to make attendees feel like they know the host – so speak to them with updates on numbers, attendence, the venue, or any other tidbit! Videos don’t have to be lengthy or involved, just sincere.)
4. The day of the event – POST!
Keep folks interested in what’s going on – drum up some excitement with a quick photo of the venue as it’s being set up, the refreshments as they are laid out, or the material that will be handed out, add a note about how excited you are as the host, tag a few folks who you are expecting to see and who will be willing to share their excitement. All of these things will make people even more anxious to be a part of your NEXT event as well.
Don’t forget to publicly thank attendees for their time at the conclusion of the event. Folks won’t forget the hospitality and sincerity behind your message however you deliver it.
*Also remember you can boost a post on your page or even boost the event itself and get even more reach!