Social Selling With LinkedIn

Social Selling With LinkedIn
So, you set-up your LinkedIn account, now what? LinkedIn boasts over 107 million users in the United States. A business-oriented social networking website for professionals to network, job search, and share their knowledge with connections.

How do you sell on LinkedIn? To sell on LinkedIn you need to commit to logging in regularly. Spend thirty to sixty minutes a day “selling” with these 4 easy steps.

  1. Find Content to Share.

Use LinkedIn to educate your buyers, and potential buyers. Make them want to buy from you! Your content can come from articles on the Internet, sharing a post from another connection, inspirational quotes, or new products/services you offer.

  1. Share Content.

Once you have found your content you are ready to share it to the public and your connections. Log into your LinkedIn account, and click the “Share an update” tab.

Write your own update, add pictures, and/or link, then choose to share with the public or just your connections.

  1. Connect with People.

Check out who viewed your profile, and shared your content. These professionals are ob
viously interested in your profile, and what you have to offer. Connect with these professionals. Send them an invitation, and be sure to add a special message to the invite.

  1. Grow your network.

Think of LinkedIn as an e-newsletter, and your connections as subscribers. To increase your readership you want to grow your network. Convert 2nd & 3rd connections into 1st connections for a higher probability of content views.

An “All-Star” LinkedIn profile will draw the attention of business professionals all over the world!  Maximize your LinkedIn account to sell yourself, services, and business.