Instagram: Can your Business Benefit?

Instagram on a phone

People love visuals! Social media posts with images get more engagement on Facebook and Twitter so why not market on a social media platform that is strictly for pictures?

Visual information is processed 60,000 times faster than text!

Instagram will soon be tied into Facebook’s ad manager making managing ads between the two social media platforms easier.

Is Instagram right for your business? Here are 4 questions to help you determine if your business should be on Instagram.

#1 Is your target audience using Instagram?

If you are unsure who your target audience is check your Facebook Insights to see the demographics of your fan base. Over 90% of Instagram users are under age 35.

#2 Are you on too many social media platforms?

Ideally you’ll want to focus on a few social media platforms. Do them well before thinking about adding more.

#3 Are your competitors on there?

If you’re competitors have a presence on Instagram, and are doing well you should consider using Instagram as well.

#4 What kind of pictures would you post?

Just like with any other social media platform you want your Instagram images to tell a story. Create pictures that are creative, useful, entertaining, or interesting.

Some examples of what to post:

  • Sneak Peak of new products
  • Behind the scenes look at your business
  • Things associated with the lifestyle of your product or services
  • Social, business or community service events
  • Creative take on a holiday

Managing an Instagram account and creating unique, follow-worthy content engages customers and strengthens your customer relationships — surely a great move for business, both big and small.