How to Prepare for a Website Redesign

Web Design laptop

Is Your Business Ready for a Website Redesign

Your business may have a website, but chances are it’s been a few years since you launched it or freshened up the look and feel. If you haven’t updated your website’s design or functionality in the past couple of years it may not be compatible with today’s search engine standards or even worse, it could be turning away potential customers because it isn’t easy to navigate or read on their mobile devices.

This is where a website redesign can be a huge success for your business, and when it’s approached with a clear vision, goals and specific problems to solve, a website redesign can really have a positive impact to your business. That’s where we can help you determine how your current website is working, identify where there is room for improvement, and help you design a website that your customer will benefit from.

Questions to ask yourself before you start

The first question you need to ask yourself is why you need to redesign your current website. Ask yourself the following questions:

  • Are there any current issues with the usability of the site?
  • Do you hear complaints from customers about your website?
  • Is your website mobile friendly? Google Mobile Friendly Website Test
  • Do you have traffic to the site, but you aren’t able to convert them into customers?
  • What is your current website missing?
  • Do you want to be able to edit/change any information yourself?
  • What specifically do you like or dislike about your current website?
  • What is your budget for the website redesign?
  • What is your timeline for completing the project?
  • Do you know what pages are currently getting the most/least traffic?

Know what your customers want

Your new website redesign needs to fit your customers, their needs, and should immediately be able to tell your customers what you do, who you are, and that they can trust you to take care of their needs. Yes, you do need to make sure you like the website design as well, but keep in mind that you are not usually your customer, so make sure you choose a website design that makes it easy for your customers to quickly find what they want while building trust in your business.

Knowing Your Current Metrics

Before you start to design a new website you should be able to view and understand its current performance. If you currently don’t have access to your websites visitor statistics, you’ll want to install a tracking tool like Google Analytics to understand where your visitors are coming from, what content they are viewing, and how long they are staying on your page.

A few statistics to look at before redesigning your site should include:

  • The number of visits and unique visits
  • Acquisitions from referrals, search, and direct traffic
  • The bounce rate of your pages
  • Average time on site
  • Search engine indexed pages
  • Search engine crawl statistics

If you don’t have access to a tracking tool like Google Analytics and don’t know how to install one, we are here to help! We can set-up Google Analytics on your website to begin collecting traffic statistics and help you understand how your website is performing. Contact us TODAY to start seeing the traffic on your website.

Preparing Before You Start

By asking yourself these questions and knowing exactly what you want to accomplish from a website redesign, you’ll be able to talk to your web designers with confidence and they’ll better understand what you want to accomplish and will be able to help make your redesign project more successful.

Following Your Redesign Through to the End

Once you are ready to start your website redesign project, make sure you choose a professional website design and development company that will keep you involved. By staying involved with your new website, you will understand what is going on the entire time and you’ll be able to ensure your message is clearly defined online. You don’t need to be a professional website designer, you just need to make sure you hire the right team who cares about your objectives, your brand and your customers.

Start your website redesign project today!

Contact us TODAY to begin your website redesign! 717.496.8302 or fill out our contact us form.