By now I’m sure you’ve noticed friends and other businesses using hashtags on social media platforms. Hashtags dramatically increase the reach of your posts, allow you to reach people with the same interest as yours, and help you do market research about your competitors. So, what exactly is a hashtag?
Hashtags are used on Twitter, Facebook, and Instagram. When you are writing content you can add Hashtags to tag relevant, popular hashtags and/or you can tag with branded hashtags, such as #businessname. By using these hashtags anyone that does a search for that hashtag may find your tweet or post.
How many hashtags should you use in a tweet or post? The typical rule of thumb is no more than 5 per post, and only use them when relevant to the topic.
If you are still unsure what hashtag to use visit Post Planner for a list of top Instagram hashtags by industry.