A LinkedIn Company Page helps to build brand awareness by providing an avenue to promote your products and services to customers and prospects. You need a LinkedIn company page to promote your business to clients.
#1 Fill in Company Details
To get started, go to the Interests tab at the top of your LinkedIn homepage. Select Companies from the drop-down menu.
Click the Create button in the Create a Company Page box on the right of the screen.
Enter your company’s official name and your work email address.
Click Continue and then enter your company information. Type an overview and detailed description of your company, including specialties, key products and services, and include a sentence or two about what makes your company unique.
#2 Upload a Logo and Banner Image
Make your page stand out by uploading your company logo and a banner image. Your logo is what LinkedIn users see when they search your company. It also appears on employee profiles, so make sure all of your employees add the company page to their profiles to reach a wider audience of LinkedIn users.
Upload two size images:
- Profile header with dimensions of 646 x 220 pixels.
- Square logo dimensions of 300 x 300 pixels.
There are lots of great free graphic design tools to help you get a professional, branded banner image. I like to use Canva.com to create my images.
#3 Post Company Updates
Now, you’re ready to create some quality content and plan a schedule of updates for your audience. Think of your company page as a discussion forum rather than an advertising platform.
Your goal is to have engagement, so post helpful tips, advice and resources related to your industry.
#4 Promote Your Page to Attract Followers
Several ways you can promote your page to gain new followers:
- Encourage employees to add the company to your personal profiles. This ways, they’ll receive company updates and be able to share them with the click of a button.
- Add a link to your page in your email signature and promote your page in newsletters and blogs.
- Add LinkedIn’s Follow Company button to your website to gain more followers.
Have an awesome LinkedIn Company Page? Comment with the link. I’d love to check it out!