CVAEMA Website Has Officially Launched

When the board of Cumberland Valley Antique Engine & Machinery Association (CVAEMA) approached us to create a new website for them, they had a vision: a refreshed website with an updated look, enhanced functionality, the ability to showcase who they are and what they have to offer, and they hoped to attract both event attendees as well as draw in new members with an interest in agricultural history.

To do this, they were looking at becoming even more user friendly by highlighting their annual events. They wanted to make navigation easy for attendees andvendors to learn where to stay and what features to expect at the event.

We jumped right in to research, design, code, setup, and handle modifications for this amazing new vision. Our team wanted to give their website the “WOW” factor they desired– by using their organizations’ photos and a style to blend them into a retro feel that still felt fresh and exciting.

All of these components make for a complex project – how do you pull together years of information but make it look new? How do you make the site user-friendlywithout losing information necessary to the organization?

To create the new CVAEMA website we did our research, investigated the event-planning software they currently use and are comfortable with, and then started the fun part:

  • Design
  • Coding
  • Logo Design
  • Community Calendar Creation
  • Blog Integration
  • Content Management
  • Search Engine Optimization (SEO)

The end result is a fully responsive website with a modern yet classic feel that is simple to navigate. The NEW website for Cumberland Valley Antique Engine & Machinery Association (CVAEMA) is ready to serve as a valuable tool for the organization.

Need help?

Our team can create compelling and awesome graphics for your website that make your brand standout across all devices. We encourage you to visit on all devices to understand the improved responsive technology.

Have an idea or vision for your website but not quite sure where to start …let’s talk.

4 Things to Fix to Help Get Better Traffic on Your Website

You’ve spent a bunch of time and probably good money to put up a great looking, functional website that perfectly fits your business (if it doesn’t, we can help!). Now you’re online, that’s great! The problem you have now is that your site isn’t getting the traffic or generating leads like you thought it would. Don’t think you’re alone. Attracting visitors to your website is one of the biggest complaints we hear from new customers and is probably one of the most misunderstood parts of building a website.

That’s why we’ve come up with our top 4 common reasons that we see causes websites to not get the traffic they expect and how to fix it.

  1. New site and impatient site owner
    Launching a new website (or completely overhauling an old site) is something that should be viewed in the long-term. Many people think that a brand new site will be an overnight success and it will be booming with new visitors within hours of it’s launch. The reality is that building a successful website takes a little time and effort.If you expect a new website to be a success within the first day or even week of it’s debut, you might want to take a step back and think things over. A successful website often can take 6 months to even a year to really gain some traction in it’s industry. This includes work and content being added to the site the whole time. Don’t expect a site to go big by building it and setting it on a shelf. Your new website needs some TLC for a while in the beginning to grow it into the site you want.

  3. Your content isn’t useful, valuable, or interesting
    Would you stay on a website that is boring or full of extremely long copy? Unless you’re really, really into reading long copy or bland literature you probably won’t stay on a website with content that means nothing to you, doesn’t interest you, or doesn’t have an answer for the questions you have.One way to help your website gain and keep visitors coming back is to provide useful, valuable information that answers your customers questions! Imaging that. It’s pretty simple, if your website can quickly provide answers to your customers, they’ll want to come back to you for more information and look at you as a trusted source in your industry.

  5. The business isn’t putting much effort into their site
    This issue picks up where the first item left off. You can’t just build a site and let it sit stagnant for long periods of time, expecting it to just keep working the same. This was a rampant problem that many businesses ran into when mobile search became big (and it’s still evident that many websites aren’t getting the love they deserve).Here’s a quick experiment: Do a quick search for something quick such as “Lawyers in insert your town name here” on your smartphone, and you’ll probably find a few law firms that are mobile and a few law firms that are still stuck in the “non-mobile friendly” website times. We did a quick search for “Lawyers in Chambersburg” and found multiple local businesses that didn’t have mobile friendly pages.This not only makes the consumer think that the business isn’t with the times, but it is harder for the visitor to get what they want from the sites and adds frustration to their already busy lives. Plus the search engines now take into account the freshness of the content on websites and the site’s “mobile friendliness”. So do your website and business a favor and keep your content and user experience up-to-date.

  7. Poor website design
    Just like not having a mobile friendly website design, a generally poor website design will drive users away from your website. Not only will your visitors exit your page quickly, but the major search engines are now able to take into account the user experience on web pages and rank your site accordingly.By making sure your website has a friendly and easy to use website design, your visitors will enjoy spending more time inside the site and you’ll be able to direct them through the desired pages better to convert more visitors into paying customers! Isn’t that why you wanted to build a website in the first place?

There are many other issues that may cause a website to not get the visitors that the owners expect ranging from poorly optimized pages, to issues with content structure, or even search engine black-listing, but without taking an in-depth look at your site, it’s very hard to tell what is causing the lull in new visitors. Many times there can be a multitude of different issues on a website that may require professional assistance to get it back on the right track.

Does your website need some help?

Give us a call or contact us if you have a website that seems to have lost ground with acquiring new customers or if you’ve never been happy with your current site’s ability to convert the visitors you are getting. We will take a look at your website and give you some suggestions on how to increase your visitors and convert them to customers!

4 Ways to Lower Your Bounce Rate

You’ve spent the time and money to put a great website up for your brand or company, but now you’re noticing that people aren’t staying on your site very long. A few seconds here, then they exit. This contributes to high bounce rates when you log into your Google Analytics account (or other tracking program).

What is a bounce rate?

A bounce rate is the percentage of visitors who enter your website to any one page and then fail to engage with more than the first page they visit on your site. This is an all to common problem that haunts many small business websites, and can seem like it’s impossible to repair.

You don’t need to settle for high bounce rates, and there are a few, fairly easy solutions you can implement to help lower your bounce rate. Let’s go through some of the more simple fixes that don’t involve large amounts of work and time.

Linking internally to other ‘related’ articles

One reason somebody is probably on your site is to read the content that you’re providing them to answer their questions or provide a solution to their problems. Chances are, if you’re answering their question to a industry-specific topic (like online marketing and website design), you’ll have other related blog posts or articles that they’ll need, or that help further solve their problem.

Don’t lose this opportunity to present the user with more of your great content! Place a few links to related articles at the bottom of each blog post to try to keep the user on your page and consuming the great information on your page. Don’t hide all of your great content and work, make sure you’re presenting the option for your visitor to see as much of what they came looking for.

As an example, at the bottom of this article I’ve added a few links to some other related posts that may help you build a better website & keep readers coming back for more/

Make your content easier to read

We’ve all seen websites with content that is either one long run-on sentence, or that is a giant paragraph. Who wants to spend the time to read something that looks like it’s going to take you all weekend to get through?

Your brain LOVES lists and numbers, so a good way to break your content down into an easy to read format is to make lists and smaller sections of copy. Here are a few techniques you can use to break up the use of long sentences and paragraphs:

  • Use bold and italics to emphasize certain words and phrases
  • Use bulleted and numbered lists
  • Break your content into multiple sections whenever possible
  • Limit your paragraphs to a maximum of five sentences.

Add videos and graphics to your posts and pages

Let’s be honest here, you would probably much rather watch a 2 minute video about a topic than read 4 paragraphs of the same information. People in general would much rather receive their information from quick videos or easy to read infographics. It’s a faster and more engaging way for your brain to receive and interpret information. That’s why you usually don’t see road signs with long paragraphs about the sharp curve ahead, it’s faster and easier to process the infographic to tell you to slow down and use caution.

Incorporating media is a great way to not only get your point across to people that learn visually (which is most of us), but to get your users to engage with your site for a longer period of time.

Bringing readers to a call-to-action

Your visitor has read your article, now what? You probably don’t want them to just leave your site, so now is the time to prompt them to take an action to stay longer or complete something for you. This could include:

  • Asking them a question and accepting answers in the comment section below… (hint we have a Q&A at the bottom)
  • Presenting the reader with related topics and encouraging them to read more.
  • Filling out a form to contact you, to receive a free ebook, or to subscribe up for updates.

Implementing one of these items on your next blog post can help to reduce the bounce rate on your website, but combining multiple items can make your visitors want to interact with your site, reducing your bounce rate and increasing the viewership and loyalty of your visitors/customers.

The promised Q&A!

Have you ever implemented any of these or your own techniques to your website to successfully reduce your bounce rate? If not, what are you waiting for???

You may also be interested in:

7 Mistakes to Avoid on Your Website

7 Blogs About Blogging that You Should Follow

7 Mistakes to Avoid on Your Website

  1. Not placing your phone number and address in multiple, easily accessible locations is a sure fire way to infuriate your customers. Many people searching online for local businesses are looking for ways to contact the business including phone numbers, email addresses, and even for directions to your store. This is important for all types of website browsing (desktop, tablet, & mobile) but it is even more important for mobile web users who are looking for a fast way to talk to you or find out where they can purchase your goods or services.

  3. Slow websites on slow servers are another way to ensure that your users will leave your website to find another page that loads faster and gives them what they’re looking for lightning quick. We’ve come to expect information to be provided to us at insanely fast speeds, and this definitely applies online where it’s so easy to hit the “back” button on your browser to find a site that loads faster. Nothing is more frustrating when browsing online than a slow loading page and a spinning “page loading” wheel.

  5. Broken links on your website can make your brand look less reputable and raise a red flag to your customers that your information is out-of-date or that you may be sending them to an un-safe location. A good way to manage the links that you have on your website is to keep track of the outbound links in a spreadsheet listing what posts and pages they are on. This makes it easier to go back from time to time to check the link to make sure it’s still going to the right place, or to remove it at a later date if the site changes or is no longer there. TIP: Giving your customers links to good sites builds value with your brand and can build trust.

  7. Outdated information goes hand-in-hand with broken links and can confuse your customers or make it appear as if you may be out of business or that you just don’t care about the image of your company online. This doesn’t just affect your customers who are viewing your site, but also to the search engines that look to make sure all of your information matches (addresses, phone numbers, ect.) to validate you as a real business.

  9. Confusing navigation of your website can be a BIG problem, especially if you want to drive your customers deeper into your site past the home page. If your navigation isn’t easy to understand, your customers won’t be able to get to the content they’re looking for and will most likely leave because of the bad user-experience. A bad website navigation will prevent conversions on your site and keep the content you want them to see from getting in front of their eyes.

  11. Too many different fonts on a website gives the user a messy, inconsistent, and jumbled display. As a guideline, try to stick to a max of 3 (preferably 2) different fonts for your website. We like to use one font for the headings (h1, h2, h3, ect…) and a simple font for the paragraphs of the site. This keeps the site in-line with the branding of the site and adds some unique style while presenting a clean design that is easy on the eyes.

  13. Not being mobile friendly or responsive is still the biggest problem that we see many businesses struggle with online. The only thing that’s worse than not being mobile is knowing that your site isn’t mobile and that you need it! Stop waiting for your website to magically become mobile-friendly overnight and take the next step toward capturing your customers who are searching for you from their smartphones! If you’re going to do one thing to your business website, make sure you take the step to create a quality, easy to use mobile website. This will help you capture more customers who might be leaving your current site because it’s hard to use on their phones.

New Website Launch! | Chambersburg Website Design

New Website Launch in Chambersburg!

Our team is proud to announce the launch of a new website for Chambersburg based Golden Wood Kennel! We have been working with the great, friendly team at Golden Wood to launch the new website that will allow them to connect with their online customers better!

The project was a blast to work on and we are happy that we can deliver a website that functions better and offer a higher quality user experience for their customers than they were experiencing. The website is also mobile-friendly with a responsive website design so their customers who are browsing on their smartphones and tablets can quickly find what they need.

We look forward to continuing to work with Golden Wood Kennels on their online marketing efforts!

Check out their site here:

25Penn Marketing is Proud to Launch a New Website

Launch of

We’re happy to announce the launch of a new website designed by our team for Hornbaker’s Small Engine Repair and Welding! Hornbaker’s contacted us in need of a new website because they weren’t getting much local traffic and they knew they needed a new website to bring in more customers for their engine repair and welding shop in Chambersburg, PA which offers wide variety of services from automotive to mower repair and welding.

This project involved the following services:

  • Website Re-design
  • Creation of New Content
  • Local SEO
  • Web Hosting
  • Mobile Website Design

and has a few other pieces that have yet to be released yet including a web store will be selling a variety of parts (coming soon).

We were very excited to work with the Hornbaker’s team on this project and look forward to continue to work with them on some future developments!

Don’t have a website? Does your website need a facelift? Contact us today to get your new website started!

How to Prepare for a Website Redesign

Is Your Business Ready for a Website Redesign

Your business may have a website, but chances are it’s been a few years since you launched it or freshened up the look and feel. If you haven’t updated your website’s design or functionality in the past couple of years it may not be compatible with today’s search engine standards or even worse, it could be turning away potential customers because it isn’t easy to navigate or read on their mobile devices.

This is where a website redesign can be a huge success for your business, and when it’s approached with a clear vision, goals and specific problems to solve, a website redesign can really have a positive impact to your business. That’s where we can help you determine how your current website is working, identify where there is room for improvement, and help you design a website that your customer will benefit from.

Questions to ask yourself before you start

The first question you need to ask yourself is why you need to redesign your current website. Ask yourself the following questions:

  • Are there any current issues with the usability of the site?
  • Do you hear complaints from customers about your website?
  • Is your website mobile friendly? Google Mobile Friendly Website Test
  • Do you have traffic to the site, but you aren’t able to convert them into customers?
  • What is your current website missing?
  • Do you want to be able to edit/change any information yourself?
  • What specifically do you like or dislike about your current website?
  • What is your budget for the website redesign?
  • What is your timeline for completing the project?
  • Do you know what pages are currently getting the most/least traffic?

Know what your customers want

Your new website redesign needs to fit your customers, their needs, and should immediately be able to tell your customers what you do, who you are, and that they can trust you to take care of their needs. Yes, you do need to make sure you like the website design as well, but keep in mind that you are not usually your customer, so make sure you choose a website design that makes it easy for your customers to quickly find what they want while building trust in your business.

Knowing Your Current Metrics

Before you start to design a new website you should be able to view and understand its current performance. If you currently don’t have access to your websites visitor statistics, you’ll want to install a tracking tool like Google Analytics to understand where your visitors are coming from, what content they are viewing, and how long they are staying on your page.

A few statistics to look at before redesigning your site should include:

  • The number of visits and unique visits
  • Acquisitions from referrals, search, and direct traffic
  • The bounce rate of your pages
  • Average time on site
  • Search engine indexed pages
  • Search engine crawl statistics

If you don’t have access to a tracking tool like Google Analytics and don’t know how to install one, we are here to help! We can set-up Google Analytics on your website to begin collecting traffic statistics and help you understand how your website is performing. Contact us TODAY to start seeing the traffic on your website.

Preparing Before You Start

By asking yourself these questions and knowing exactly what you want to accomplish from a website redesign, you’ll be able to talk to your web designers with confidence and they’ll better understand what you want to accomplish and will be able to help make your redesign project more successful.

Following Your Redesign Through to the End

Once you are ready to start your website redesign project, make sure you choose a professional website design and development company that will keep you involved. By staying involved with your new website, you will understand what is going on the entire time and you’ll be able to ensure your message is clearly defined online. You don’t need to be a professional website designer, you just need to make sure you hire the right team who cares about your objectives, your brand and your customers.

Start your website redesign project today!

Contact us TODAY to begin your website redesign! 717.496.8302 or fill out our contact us form.