Social Media for Your Business

Social Media for Your Business
Why should your business be using Social Media? Using social media platforms such as Faceook, Twitter, Instagram, and Pinterest allow you to generate a HUGE online exposure for your brand, allowing you to showcase your products and services. Social media allows you listen to what people are saying, including your customers, prospects, peers, and competitors.

7 Reasons Social Media is good for Business…

  1. You can get more online exposure though social media. Your customers and audience is online. In fact, they are spending 16 minutes consumed by social media.

 

  1. You can showcase your brand. With a good branding you can build a better reputation using social media, and this in
    turn makes people trust you. 71% of business owners are using social media for brand awareness.

 

  1. Through social media, you can hear what people say. Social listening is what this is called, where you “listen” to people’s thoughts and insights through social media. Not only do you “listen” for what people think about your brand, you also have to monitor mentions. Address negative things and help improve your business.

 

  1. You can generate leads through the help of social networking sites. 77% of business to customer companies are generating leads through Facebook. Social networking sites can help you generate targeted leads in your business, which will ultimately result in more sales.

 

  1. Social Media attracts more customers. Facebook has made selling even better because of its influence. Social Media has a wide coverage, it has the capability to influence people, and convince them certain products and services are worth buying.

 

  1. Social Media allows you to contact your prospective customers with personal touch. Everybody is online now regardless of age. People who are over 65 years old use social media. Make sure you address each of these customers with a personal touch and understand their concerns individually.

 

  1. You can build relationships with potential customers. People are using social media more and more each day. In fact, they can access their social networking accounts almost anywhere. You can use social media to connect with them daily, and build a strong relationship with customers.

 
For help growing your business online visit http://25pennmarketing.com/social-media/ or call 25Penn Marketing at (717) 496-8302.

Social Selling With LinkedIn

Social Selling With LinkedIn
So, you set-up your LinkedIn account, now what? LinkedIn boasts over 107 million users in the United States. A business-oriented social networking website for professionals to network, job search, and share their knowledge with connections.

How do you sell on LinkedIn? To sell on LinkedIn you need to commit to logging in regularly. Spend thirty to sixty minutes a day “selling” with these 4 easy steps.

  1. Find Content to Share.

Use LinkedIn to educate your buyers, and potential buyers. Make them want to buy from you! Your content can come from articles on the Internet, sharing a post from another connection, inspirational quotes, or new products/services you offer.

  1. Share Content.

Once you have found your content you are ready to share it to the public and your connections. Log into your LinkedIn account, and click the “Share an update” tab.

Write your own update, add pictures, and/or link, then choose to share with the public or just your connections.

  1. Connect with People.

Check out who viewed your profile, and shared your content. These professionals are ob
viously interested in your profile, and what you have to offer. Connect with these professionals. Send them an invitation, and be sure to add a special message to the invite.

  1. Grow your network.

Think of LinkedIn as an e-newsletter, and your connections as subscribers. To increase your readership you want to grow your network. Convert 2nd & 3rd connections into 1st connections for a higher probability of content views.

An “All-Star” LinkedIn profile will draw the attention of business professionals all over the world!  Maximize your LinkedIn account to sell yourself, services, and business.

Top 3 Tips for Top Social Networks

Top 3 Tips for Top Social Networks
The easy part of social media is setting up the account, then the real work starts! Finding content, images, scheduling, while making sure to be consistent with your business image. Here are my top 3 tips for using my favorite Social Networks.  

Facebook is a social networking service where users can create a user profile, add other users as “friends”, exchange messages, post status updates and photos, share videos and receive notifications when others update their profiles.
 
Top 3 Tips to using Facebook:

  1. Post photos and videos to your Timeline.
  2. Create an engaging cover photo. You don’t have to be a graphic designer to do this. Try using Canva.com. They have a template for Facebook Cover Photo, and it’s easy to use.
  3. Use the Call-to-Action button. You can choose to have visitors “Sign-Up”, “Shop Now”, “Contact Us”, “Book Now”, “Use App,” “Watch Video,” and “Play Game.”

 
Twitter is an online social networking service that enables users to send and read short 140-character messages called “tweets”. Registered users can read and post tweets, but unregistered users can only read them.
 
Top 3 Tips to Using Twitter:

  1. Engage with Twitter users to build your following.
  2. Use popular hashtags in your post to maximize the reach of your tweet.
  3. Tweet frequently, at least 5 times a day, and don’t be afraid to tweet the same thing more than once.

 

Instagram is an online mobile photo-sharing, video-sharing and social networking service that enables its user to take pictures and videos, and share them on a variety of social networking platforms, such as Facebook, Twitter, Tumblr, and Flickr.

Top 3 tips to using Instagram:

  1. Images need to be designed in a square. For example, using Canva I design all my graphics using the Social Media template (800×800 pixels)
  2. Engage with Instagram users to build your following.
  3. Add at least 20 hashtags to your post to maximize the reach of your message.

 

 Pinterest is a free website where users can upload, save, sort, and manage images-known as pins-and other media. Users can browse the content of others on the main page.

Top 3 tips to using Pinterest:

  1. Make your website pinnable by using eye catching visuals on your website and blog.
  2. Engage with Pinterest users – they will hopefully reciprocate the interest.
  3. Check out the competition.

Engaging with your customers and industry is a must in today’s market. If the idea of managing your social networks sounds overwhelming allow 25Penn Marketing to mange them for you.

Gain Loyal Customers with Social Media

Gain Loyal Customers with Social Media
Want long-term customers for your business? To build customer loyalty you need to engage with your customers and show them you care.

Personalize the Fan Experience. This could be as simple as sign off on posts and comments with your name. Coca-Cola took this to the next level where you can personalize and share a virtual bottle of Coke.
However you personalize your fans’ experience it boosts their trust and loyalty.

Offer Rewards. Show your fans you appreciate their input on your social media page by offering a reward. Involve and reward your entire social media community with offers, such as unique discounts, contests, and bonus or sneak previews.

Surprise Fans and Customers. Add to your customers’ experience on social media by finding ways to create surprise and intrigue. Surprises are a great way to build word-of-mouth marketing. They also encourage brand advocacy, because fans who get a treat are likely to share the experience with their network.

Listen to Your Customers. Listening to your customers and fans is a great way to increase engagement! Monitor what is being said about your company, and engage with your fans, respond, and take action.

Listening is the best way to get feedback about your product or services, so you can make improvements and provide better customer experience.

Follow Up With Fans. The initial follow-up is just part of the equation for great customer support on social media. To build long-term relationships with your fans, follow up ask your fans how they’re doing since your last contact.

Following up lets your customers know you’re still interested and value their time.

Cultivate Trust. Trust takes a long time to acquire, but only a matter of seconds to lose. The easiest way to maintain the trust of your community is to keep your promises.

If you do make a mistake or end up with a social media crisis, the first thing you should do is own up. Admit to mistakes and take action to resolve the situation.

You work hard to build the trust of your social media fans – do whatever you can to keep that trust!

Share Your Values. If your company has a strong view on a particular topic or issue, share it with your community.

Since fans on social media tend to be more loyal to a company that shares their beliefs, share updates not only around your products or services, but also posts that exemplify the core values of your organization.

Showing your customers that you value them is the most effective method to build long-term relationships. This will increase trust, loyalty and sales.

How Often Should I Post On Social Networks?

How Often Should I Post On Social Networks
The million dollar question: How often should I post on Facebook, Twitter, Instagram, etc.? Unfortunately, just like with all other marketing there is no set formula for the number of social network updates.

It’s important to test your audience. If you are not active on social media, posting 1-2 times a day is a good start. If you have an active audience, and LOTS of information to share then increase your posts.

Below is an infograph outlining the “standard” for posting on social networks. Don’t be afraid to post more than the “standard” but make sure your posting interesting, useful information for your audience. I have an account that I post 3-4 times a day, and it works for them. How often do you post to your social networks?

Social Media Post Frequency