CVAEMA Website Has Officially Launched

When the board of Cumberland Valley Antique Engine & Machinery Association (CVAEMA) approached us to create a new website for them, they had a vision: a refreshed website with an updated look, enhanced functionality, the ability to showcase who they are and what they have to offer, and they hoped to attract both event attendees as well as draw in new members with an interest in agricultural history.

To do this, they were looking at becoming even more user friendly by highlighting their annual events. They wanted to make navigation easy for attendees andvendors to learn where to stay and what features to expect at the event.

We jumped right in to research, design, code, setup, and handle modifications for this amazing new vision. Our team wanted to give their website the “WOW” factor they desired– by using their organizations’ photos and a style to blend them into a retro feel that still felt fresh and exciting.

All of these components make for a complex project – how do you pull together years of information but make it look new? How do you make the site user-friendlywithout losing information necessary to the organization?

To create the new CVAEMA website we did our research, investigated the event-planning software they currently use and are comfortable with, and then started the fun part:

  • Design
  • Coding
  • Logo Design
  • Community Calendar Creation
  • Blog Integration
  • Content Management
  • Search Engine Optimization (SEO)

The end result is a fully responsive website with a modern yet classic feel that is simple to navigate. The NEW website for Cumberland Valley Antique Engine & Machinery Association (CVAEMA) is ready to serve as a valuable tool for the organization.

Need help?

Our team can create compelling and awesome graphics for your website that make your brand standout across all devices. We encourage you to visit on all devices to understand the improved responsive technology.

Have an idea or vision for your website but not quite sure where to start …let’s talk.

The Importance of Getting Your Business Listed in Google Maps

If your business depends on customers from your local area, it has never been more important than now to claim and properly optimize your local online directories. The main player in the local listing scene is Google and when you have your listing claimed and set-up properly, your business will display to your local customers on the Google Search, Google Maps, and Google+ networks.

There are three main reasons to properly optimize your business information in your Google My Business.

  1. Show up across the Google network.
  2. Ensure your customers are getting the correct information about your business.
  3. Build and nurture better, longer lasting relationships with your customers.

Showing up across the Google network

When you have all of the correct information entered in the Google My Business portal your business will be displayed correctly across the entire Google Search network where customers are searching for your products or services. This includes the Google Search pages (, Google Maps, and Google+. They also do the hard work for you, making sure it is accessible and easily viewed no matter what devices your prospects or customers are using.

Giving your prospects & customers the right information

By entering as much correct information about your business as possible, you will give your customers the exact information about you at the specific time they’re looking for your product or service. This information can help them quickly find your phone number, email your business for more information, or to find directions to your local store.

Building better, longer lasting relationships with your customers

When you’re business is properly set up on Google My Business and your profile is actively monitoring activity from your customers, you will be able to build a healthy base of loyal customers. The Google network of sites allows your business to interact with your customers and it gives your customers the opportunity to show your business some love with reviews, ratings, and the Google +1 button. Customers also have the ability to share what they love about your business and products with their friends and family.

Need help setting up your business on Google My Business?

We’re your local search experts and our team would love to help your business get set-up properly with a Google+ Business page. The advantages of properly claiming your business online and completely filling out your business profile far outweigh the effort and short time it takes to set-up your listing.

Contact us at 717.496.8302 to get help with your business listing in Google Local Search, Google Maps, and Google+.

4 Things to Fix to Help Get Better Traffic on Your Website

You’ve spent a bunch of time and probably good money to put up a great looking, functional website that perfectly fits your business (if it doesn’t, we can help!). Now you’re online, that’s great! The problem you have now is that your site isn’t getting the traffic or generating leads like you thought it would. Don’t think you’re alone. Attracting visitors to your website is one of the biggest complaints we hear from new customers and is probably one of the most misunderstood parts of building a website.

That’s why we’ve come up with our top 4 common reasons that we see causes websites to not get the traffic they expect and how to fix it.

  1. New site and impatient site owner
    Launching a new website (or completely overhauling an old site) is something that should be viewed in the long-term. Many people think that a brand new site will be an overnight success and it will be booming with new visitors within hours of it’s launch. The reality is that building a successful website takes a little time and effort.If you expect a new website to be a success within the first day or even week of it’s debut, you might want to take a step back and think things over. A successful website often can take 6 months to even a year to really gain some traction in it’s industry. This includes work and content being added to the site the whole time. Don’t expect a site to go big by building it and setting it on a shelf. Your new website needs some TLC for a while in the beginning to grow it into the site you want.

  3. Your content isn’t useful, valuable, or interesting
    Would you stay on a website that is boring or full of extremely long copy? Unless you’re really, really into reading long copy or bland literature you probably won’t stay on a website with content that means nothing to you, doesn’t interest you, or doesn’t have an answer for the questions you have.One way to help your website gain and keep visitors coming back is to provide useful, valuable information that answers your customers questions! Imaging that. It’s pretty simple, if your website can quickly provide answers to your customers, they’ll want to come back to you for more information and look at you as a trusted source in your industry.

  5. The business isn’t putting much effort into their site
    This issue picks up where the first item left off. You can’t just build a site and let it sit stagnant for long periods of time, expecting it to just keep working the same. This was a rampant problem that many businesses ran into when mobile search became big (and it’s still evident that many websites aren’t getting the love they deserve).Here’s a quick experiment: Do a quick search for something quick such as “Lawyers in insert your town name here” on your smartphone, and you’ll probably find a few law firms that are mobile and a few law firms that are still stuck in the “non-mobile friendly” website times. We did a quick search for “Lawyers in Chambersburg” and found multiple local businesses that didn’t have mobile friendly pages.This not only makes the consumer think that the business isn’t with the times, but it is harder for the visitor to get what they want from the sites and adds frustration to their already busy lives. Plus the search engines now take into account the freshness of the content on websites and the site’s “mobile friendliness”. So do your website and business a favor and keep your content and user experience up-to-date.

  7. Poor website design
    Just like not having a mobile friendly website design, a generally poor website design will drive users away from your website. Not only will your visitors exit your page quickly, but the major search engines are now able to take into account the user experience on web pages and rank your site accordingly.By making sure your website has a friendly and easy to use website design, your visitors will enjoy spending more time inside the site and you’ll be able to direct them through the desired pages better to convert more visitors into paying customers! Isn’t that why you wanted to build a website in the first place?

There are many other issues that may cause a website to not get the visitors that the owners expect ranging from poorly optimized pages, to issues with content structure, or even search engine black-listing, but without taking an in-depth look at your site, it’s very hard to tell what is causing the lull in new visitors. Many times there can be a multitude of different issues on a website that may require professional assistance to get it back on the right track.

Does your website need some help?

Give us a call or contact us if you have a website that seems to have lost ground with acquiring new customers or if you’ve never been happy with your current site’s ability to convert the visitors you are getting. We will take a look at your website and give you some suggestions on how to increase your visitors and convert them to customers!

15 Powerful Marketing Keywords

Does your copy excite your customers? If you own or operate a small business (in-fact any size business) you probably rely on the effectiveness of your advertisements to draw customers to your product or service. Many savvy copywriters and business owners know that the emotion that’s interpreted in the copy of an advertisement can persuade the reader to take action. There are certain words and phrases that have been time-tested to help boost response and conversions of ads in almost every form of media, not just online. Each of these motivational words will perform better in different situations, but they have all been proven effective when used in the right context.

We’ve compiled a list of 21 powerful marketing words to incorporate into your next ad copy. Now we aren’t suggesting using all 21 in your next ad, but test out a few over a couple of different ads in different media. This is called split testing and it can help your business determine which ads and copy perform better and which to avoid or tweak for next time.

15 Powerful Marketing Words:

  1. New – Point out that your product is on the leading edge of your industry. People love to know that they have the newest gadgets and love to show off their new stuff.
  2. Free – Don’t you want to get something for FREE? We’re giving you this list of hot keywords that convert for FREE and you can use it to help boost conversions! The word free is very powerful but can also devalue your products and services, making them seem cheap or that there isn’t any value to them. People love free, if there is a value associated to it. You (probably) wouldn’t want a FREE bag of trash, but you would probably gladly accept a FREE $50 Gift Card to your favorite restaurant. Make sure there is always value attached to something free to make it more appealing.
  3. You – When you write as though you’re speaking to the customer or about the customer, you’ll write more effective ads that will appeal to your customers.
  4. Instant – Because we live in a world of immediate satisfaction.
  5. Easy – Consumers don’t want anything complicated. They like things to work fast without being complicated.
  6. Save – Kind of like FREE, who doesn’t want to save a little bit of money here and there?
  7. Tips – Everyone can use a handy snippet of info or a little help once in a while. Tip: Send out an email blast with some industry-related tips to help your customers and provide some value.
  8. Now – This short, handy word makes people want to take action and creates a sense of urgency.
  9. How to – This lets the reader know that there is a solution to the problem they are looking up. “How-To” videos are one of the most popular video categories on YouTube and are highly competitive in search. Making a How-To blog post or video is a great way to boost your inbound traffic and make your business look like an authority on your topic.
  10. Be the First – Everyone wants to be the first to have that new model car or be the first in their sphere of influence to have the newest smartphone.
  11. Bargain – This is another action word like sale, discount, and free that attracts due to it’s lure of saving money.
  12. Discover – Many people love to hear about new and unknown things or to know something that can give them a competitive edge.
  13. Hassle Free – Doesn’t everyone want this? Who wants to get something that is going to be a hassle? Let the reader know that your product or service won’t complicate their daily life even more.
  14. Never – This is a very powerful word that when used correctly can go a long way with capturing the attention of potential customer. For example a headline like “Never lose a lead again with our powerful new web sales funnel”. This headline would include the Power Keyword and hit a pain point that most businesses can relate to.
  15. Best Seller – Most people want to be part of the in-crowd, so if you’re trying to promote a popular product, use this power word to let shoppers know that this product is your most popular. It makes it easy for the customer and helps them decide on a product.

A successful ad or copy is one that triggers your customers or prospects into taking action. Whether the action is buying a product, requesting a free e-book or sample, or signing up for your updates, the key is to combine these powerful words (there are more, these are just our favorites today) to make your copy invoke emotional triggers that encourage your customers to buy from you and hopefully keep coming back.

4 Ways to Lower Your Bounce Rate

You’ve spent the time and money to put a great website up for your brand or company, but now you’re noticing that people aren’t staying on your site very long. A few seconds here, then they exit. This contributes to high bounce rates when you log into your Google Analytics account (or other tracking program).

What is a bounce rate?

A bounce rate is the percentage of visitors who enter your website to any one page and then fail to engage with more than the first page they visit on your site. This is an all to common problem that haunts many small business websites, and can seem like it’s impossible to repair.

You don’t need to settle for high bounce rates, and there are a few, fairly easy solutions you can implement to help lower your bounce rate. Let’s go through some of the more simple fixes that don’t involve large amounts of work and time.

Linking internally to other ‘related’ articles

One reason somebody is probably on your site is to read the content that you’re providing them to answer their questions or provide a solution to their problems. Chances are, if you’re answering their question to a industry-specific topic (like online marketing and website design), you’ll have other related blog posts or articles that they’ll need, or that help further solve their problem.

Don’t lose this opportunity to present the user with more of your great content! Place a few links to related articles at the bottom of each blog post to try to keep the user on your page and consuming the great information on your page. Don’t hide all of your great content and work, make sure you’re presenting the option for your visitor to see as much of what they came looking for.

As an example, at the bottom of this article I’ve added a few links to some other related posts that may help you build a better website & keep readers coming back for more/

Make your content easier to read

We’ve all seen websites with content that is either one long run-on sentence, or that is a giant paragraph. Who wants to spend the time to read something that looks like it’s going to take you all weekend to get through?

Your brain LOVES lists and numbers, so a good way to break your content down into an easy to read format is to make lists and smaller sections of copy. Here are a few techniques you can use to break up the use of long sentences and paragraphs:

  • Use bold and italics to emphasize certain words and phrases
  • Use bulleted and numbered lists
  • Break your content into multiple sections whenever possible
  • Limit your paragraphs to a maximum of five sentences.

Add videos and graphics to your posts and pages

Let’s be honest here, you would probably much rather watch a 2 minute video about a topic than read 4 paragraphs of the same information. People in general would much rather receive their information from quick videos or easy to read infographics. It’s a faster and more engaging way for your brain to receive and interpret information. That’s why you usually don’t see road signs with long paragraphs about the sharp curve ahead, it’s faster and easier to process the infographic to tell you to slow down and use caution.

Incorporating media is a great way to not only get your point across to people that learn visually (which is most of us), but to get your users to engage with your site for a longer period of time.

Bringing readers to a call-to-action

Your visitor has read your article, now what? You probably don’t want them to just leave your site, so now is the time to prompt them to take an action to stay longer or complete something for you. This could include:

  • Asking them a question and accepting answers in the comment section below… (hint we have a Q&A at the bottom)
  • Presenting the reader with related topics and encouraging them to read more.
  • Filling out a form to contact you, to receive a free ebook, or to subscribe up for updates.

Implementing one of these items on your next blog post can help to reduce the bounce rate on your website, but combining multiple items can make your visitors want to interact with your site, reducing your bounce rate and increasing the viewership and loyalty of your visitors/customers.

The promised Q&A!

Have you ever implemented any of these or your own techniques to your website to successfully reduce your bounce rate? If not, what are you waiting for???

You may also be interested in:

7 Mistakes to Avoid on Your Website

7 Blogs About Blogging that You Should Follow

7 Mistakes to Avoid on Your Website

  1. Not placing your phone number and address in multiple, easily accessible locations is a sure fire way to infuriate your customers. Many people searching online for local businesses are looking for ways to contact the business including phone numbers, email addresses, and even for directions to your store. This is important for all types of website browsing (desktop, tablet, & mobile) but it is even more important for mobile web users who are looking for a fast way to talk to you or find out where they can purchase your goods or services.

  3. Slow websites on slow servers are another way to ensure that your users will leave your website to find another page that loads faster and gives them what they’re looking for lightning quick. We’ve come to expect information to be provided to us at insanely fast speeds, and this definitely applies online where it’s so easy to hit the “back” button on your browser to find a site that loads faster. Nothing is more frustrating when browsing online than a slow loading page and a spinning “page loading” wheel.

  5. Broken links on your website can make your brand look less reputable and raise a red flag to your customers that your information is out-of-date or that you may be sending them to an un-safe location. A good way to manage the links that you have on your website is to keep track of the outbound links in a spreadsheet listing what posts and pages they are on. This makes it easier to go back from time to time to check the link to make sure it’s still going to the right place, or to remove it at a later date if the site changes or is no longer there. TIP: Giving your customers links to good sites builds value with your brand and can build trust.

  7. Outdated information goes hand-in-hand with broken links and can confuse your customers or make it appear as if you may be out of business or that you just don’t care about the image of your company online. This doesn’t just affect your customers who are viewing your site, but also to the search engines that look to make sure all of your information matches (addresses, phone numbers, ect.) to validate you as a real business.

  9. Confusing navigation of your website can be a BIG problem, especially if you want to drive your customers deeper into your site past the home page. If your navigation isn’t easy to understand, your customers won’t be able to get to the content they’re looking for and will most likely leave because of the bad user-experience. A bad website navigation will prevent conversions on your site and keep the content you want them to see from getting in front of their eyes.

  11. Too many different fonts on a website gives the user a messy, inconsistent, and jumbled display. As a guideline, try to stick to a max of 3 (preferably 2) different fonts for your website. We like to use one font for the headings (h1, h2, h3, ect…) and a simple font for the paragraphs of the site. This keeps the site in-line with the branding of the site and adds some unique style while presenting a clean design that is easy on the eyes.

  13. Not being mobile friendly or responsive is still the biggest problem that we see many businesses struggle with online. The only thing that’s worse than not being mobile is knowing that your site isn’t mobile and that you need it! Stop waiting for your website to magically become mobile-friendly overnight and take the next step toward capturing your customers who are searching for you from their smartphones! If you’re going to do one thing to your business website, make sure you take the step to create a quality, easy to use mobile website. This will help you capture more customers who might be leaving your current site because it’s hard to use on their phones.

5 Blogs About Blogging that You Should Follow

Does your website have a blog? Maybe you have been considering adding a blog to your website?

Blogging on your website about topics that are related to your business is a great way to boost online traffic and possible leads for your brand. The advantage of blogging is that it can add valuable information to your customers and build the value of your brand to the community.

It can be hard to constantly come up with new content while keeping your blog posts fresh and exciting to read. That’s why we’ve put together a list of 7 Must-Follow Blogs that we think all bloggers and content creators should subscribe to.

The 7 Must-Follow Blogs about Blogging

  1. Blogging Basics 101 –
  2. Pro Blogger –
  3. Daily Blogging Tips –
  4. Boost Blog Traffic –
  5. Copy Blogger –
  6. HubSpot Blogs –
  7. Spice Up your Blog –

Each of these blogs (about blogging) are packed full of great ideas that can really boost the value of your website to you and your customers. By blogging you open your website up to the opportunity to promote products, provide helpful tips and ideas to your customers, and share information to the community about your brand and it’s local impact.

Don’t have time to blog?

You can still have a blog on your website even if you know you personally don’t have 1 second to spare in your already busy day. You may be asking yourself how this can be done and that’s where 25Penn Marketing comes in! We can help write blog posts (as your company) on your website that will provide helpful information and tips to your customers about your products, services, and community involvement.

Contact us TODAY at 717.496.8302 to talk with us about getting a blog set up on your website!

The Importance of ALT Tags in Images for SEO

You don’t see the same images as the search engines!

Take a look at the two pictures below. What are they? Well if you guessed that the left image is a fireworks display and the image on the right is a ladybug, congratulations! You’re right (what a surprise). That wasn’t very hard, right? That’s because the brain loves to digest visual information and it’s wired to analyze objects visually at pretty amazing speeds.

The problem with images on the internet is that even though the user can see what the image is, search engines have a hard time determining what images are other than images. So to most search engines, the two images above aren’t any different and they really only know that they’re both just images. That’s where an important piece of data comes into play in the SEO and search engine world… The alternative attributes of an image or “Alt” tag.

What is an Alt tag?

The alt attribute of an image is a piece of data that provides the search engines with descriptive information about the image being called in an image tag within a page of HTML code. This allows search engines to properly index the images on your page and it provides visually impaired users the ability to better navigate your site with the use of screen readers. Below is an example of the alt tag used for the image of the fireworks above.

The importance of Alt tags explained

Alt tags do describe to the search engines determine what an image is and they do benefit those who use screen readers for assistance navigating the web, but the major search engines to not put a lot of weight behind Alt tags when determining your website relevance. This doesn’t mean that it serves no benefit to your website for rankings in the search engine results pages but rather, the major three (Google, Bing, Yahoo) don’t put solely rely on this as a ranking factor. Consider it another piece of the SEO pie and a part of the big picture of your SEO campaigns.

16 Essential SEO Items in 2015

The 2015 SEO Checklist

The seemingly never ending process of SEO is always moving and morphing into different shapes and has so many constantly moving parts that it can be very overwhelming to a small business owner to stay on top of. Besides, as a business owner, you know you should be spending your time working on the day-to-day operations of the business and not allowing your website to take up huge amounts of your time.

That’s why we put together this quick list together for you to check against your own site, or to ask your SEO / Website Development company if your website currently has all of these items.

If you have any questions along the way, feel free to contact us and we’ll help answer all of your questions!

  • Does your website properly use H1, H2, H3 ect… heading tags?
  • Does the content on your website have any focus keywords?
  • Have you constructed unique meta titles and meta descriptions for each of the pages on your website?
  • Are there any pages on your website with “thin” content?
  • Have you checked the load speed of your website?
  • Is your website mobile friendly?
  • Are the URL’s of your website descriptive?
  • Do all of the images on your website utilize alt-tags?
  • Did you claim your business listing with Google My Business?
  • Have you installed Google Analytics for Visitor Tracking?
  • Are you taking advantage of Google Webmaster Tools?
  • Does your website have duplicate content?
  • Are you reaching your local audience with local content?
  • Have you submitted and tested a sitemap with Google and Bing?
  • Have you claimed all of your local directory listings?
  • Is your website easy to share?

Does your website properly use H1, H2, H3 ect… heading tags?

Heading tags on the pages of your website help the search engines determine what your site is about and are a factor in determining where you’ll rank in searches for your services or products. Think of heading tags on your website like newspaper headlines, they allow you (and search engines) to quickly identify what the page is about.

Does the content on your website have any focus keywords?

The key to making sure your website is found online is to have specific keywords mentioned in the copy of your website. If the keywords that you want to rank for aren’t ever mentioned in the content of a page, you’ll have a hard time getting your page to rank well.

Have you constructed unique meta titles and meta descriptions for each of the pages on your website?

What is a meta title?

A meta title or page title is used by the search engines to display the title of your page on their search engine results pages. It’s important to write a proper and compelling title for each of your pages to help the search engines index your page better, and to entice the searcher to click on your link.

What is a meta description?

The meta description of your page is an HTML element that describes your page to the search engines. The meta description attribute plays a significant role in SEO rankings.

Are there any pages on your website with “thin” content?

“Thin” content means that the content on the webpage does not provide value to your customers for the services they are looking for. This usually means that there is very little content written on the page or the content is written poorly and doesn’t make sense.

Content like this is usually automatically generated, scraped from other sources, or a low-quality articles written by a guest blogger. Content like this will usually be flagged in the search engines as spam and can lower your search engine rankings.

Have you checked the load speed of your website?

The page load time is an important aspect of any site and can dramatically improve or decrease the user experience on your website. When you have a website that loads very slowly, you will often have a higher abandon rate or bounce rate as visitors get impatient waiting for your site to load.

Is your website mobile friendly?

Having a mobile website is one of the most important issues with online marketing in 2015. The number of people who are searching for the products and services they need from their smartphones or tables has consistently grown over the last few years and if your website isn’t mobile, you are probably missing out on a large percentage of customers.

As of late, two of the major search engines have even started to reward mobile sites with higher rankings on mobile search. Read more about it on this article: Bing Announces Mobile Search Results Changes – By: Brett Wiley.

Are the URL’s of your website descriptive?

All of the URL’s on your website should be descriptive (whenever possible) for a couple reasons:

  1. A well crafted URL makes sense to the user and is easier to remember. Whenever the URL makes sense and is readable, it is easier for the customer and the search engines to understand what the page is about.
  2. When the URL contains the keywords that are relevant to your product or service, the search engines are more likely to rank your pages better.

Do all of the images on your website utilize alt-tags?

You can (usually) tell what an image is about just by looking at it, but to the search engines, all images are the same. By adding appropriate alt tags to your images you can tell the search engines what the subject of the image is.

Did you claim your business listing with Google My Business?

So many businesses miss the boat with this aspect of their Local SEO and online marketing efforts. By claiming your Google+ Business Listing and completely filling out all of your business information, you are telling your customers and Google that you are a legitimate business and that you care about your business image online.

Have you installed Google Analytics for Visitor Tracking?

Google Analytics can be a great tool to find out where your traffic is coming from, what pages your customers are looking at, and what actions they are doing on your site. Google provides a very powerful tool with their Analytics platform and once it’s installed on your website, you can access a large amount of information about your visitors.

Are you taking advantage of Google Webmaster Tools?

Another great tool from Google is their Webmaster Tools platform which allows you to set-up your site with the search engine and to track where errors may be occurring as well as tell the search engine how and where to crawl and index your website.

Does your website have duplicate content?

Duplicate content on any website can become a problem with the search engines because they often don’t know which page or version to include or exclude, which one is the original or most trustworthy, and which of the pages with duplicate content should rank for different search queries.

More often than not, when a website has duplicate content, it will suffer from a drop in rankings and lose traffic because the search engines discount it as a relevant, trusting site.

Are you reaching your local audience with local content?

The fact is that your local business needs a website, you should already know this by now. But it doesn’t benefit your local business located in Chambersburg, PA or Hagerstown, MD if you are getting a lot of search traffic out of your service area.

Have you submitted and tested a sitemap with Google and Bing?

Submitting your sitemap to Google and Bing tells the search engines how to index your pages, the priority of your different pages and the structure of your website.

Have you claimed all of your local directory listings?

Claiming all of your local listings with the top directory sites tells the search engines that you are open for business in your area. You need to make sure that you’re entering the same information in every listing to keep your contact information consistent across ever local listing site.

Local listing sites include:

  • Google+
  • Yahoo Local
  • Yelp
  • Bing Local

Is your website easy to share?

By publishing great content that is easily sharable online, your visitors, customers and subscribers will be able to quickly share and spread your content through their network of friends and connections. This gets you in front of more eyes and more potential customers.

Bing Announces Mobile Search Results Changes

On May 14th, 2015 Bing announced they would start displaying search results on mobile devices with tags on websites that were mobile friendly. This will allow mobile users to quickly look through the search results to find the websites that fulfill their needs quicker with a mobile friendly design. Creating a better user experience for Bing users. You can see in the image of the Bing search results there is a tag to the left of the site titles that are deemed as mobile friendly by Bing.

This announcement comes on the heels of another recent mobile friendly search engine change from Google where they also announced changes on the results that are displayed to mobile searches. Both updates are very similar and they aim to serve better search results for the ever-growing mobile internet crowd.

What’s Bing Looking For?

Bing stated that they would be looking at a handful of factors in determining what websites would receive the “Mobile-Friendly” tag beside their listing in the search results. The factors they said would determine mobile friendliness include:

  • Navigation – Is the navigation of your website easy to use on mobile devices? Are the menus and buttons large enough and spaced apart well enough for a touch-based device?
  • Text Readability – Is the text on the website formatted to be readable on smaller screen sizes? Does the content on the site display well without having to zoom in on the screen?
  • Page Scrolling (Page Fit) – Does the page fit on every device screen size without having to zoom in or pan across the width of the website? The site should be able to display well on a narrow display.
  • Compatible Content – Are all of the embedded media files (videos, images, audio, ect.) compatible with every device that may view your website?

According to their official release, each of these factors will need to be met before Bing will consider your website mobile friendly. They also state there are a few other things that they consider before applying the mobile friendly tag to your listing in mobile search results including the use of pop-ups and access to all CSS (style sheet) files.

Is your website mobile?

To find out how the search engines see your website you can use the free tool provided by Google here: Mobile Friendly Test

Contact us to get your online presence on the right track!