How Essential is Social Media to Your Small Business?

How Essential is Social Media to Your Small Business
Many businesses jump into social media because they “have to.” So they hire an intern who kind of knows what their business is and who definitely knows the platforms they are using… and then wonder why they aren’t seeing more customers.

In this day and age, if you are not on social media platforms, then you are missing out on reaching a big chunk of your target customers. According to Social Media Today, more than 74 percent of social media followers looked to their networks for advice on making a purchase!

Engagement is Key

Most anyone can get his or her FaceBook page “liked” by an existing client – but to get that client to comment or even write a review is a different story. The fact is, yes, you do “have to” be on social media. But you also have to draw in your customers – you have to provide an area for them to converse, you have to show that your business is more than dollar signs, and you have to engage.

Bring your Personality

So how do you do that? Make the focus about you and your business by promoting your products with visuals. Add in a few blogs, articles from expert sources, or other social media posts that directly relate to your mission, vision, and values. This will solidify your clients’ idea of who you are. The more they like, the more they will want to engage, the more they engage, the more realistic it is that they will walk through those doors and spend in your store. Add a video to the mix and folks will notice, too – since more videos are shared on social media than any other type of post.

Share the Love

Social media platforms are a great way to take the pressure off of you, too – and put it on the client. Your customers LOVE talking about what they like, so why shouldn’t it be you and your business? Provide opportunity for folks who follow your social media pages to “share” with their friends and your reach can grow exponentially! You posted one great photo with caption – your client has 1,000 friends who she shares to, and if even one of them shares, you are golden!

Even the smallest mom-and-pop shop can benefit from a social media page. Reviews alone could bring in customers. In fact, 93 percent of shoppers’ buying decisions are influenced by social media – because 90 percent trust peer recommendations. With those numbers, why wouldn’t you jump into social media?

Social Media for Your Business

Social Media for Your Business
Why should your business be using Social Media? Using social media platforms such as Faceook, Twitter, Instagram, and Pinterest allow you to generate a HUGE online exposure for your brand, allowing you to showcase your products and services. Social media allows you listen to what people are saying, including your customers, prospects, peers, and competitors.

7 Reasons Social Media is good for Business…

  1. You can get more online exposure though social media. Your customers and audience is online. In fact, they are spending 16 minutes consumed by social media.


  1. You can showcase your brand. With a good branding you can build a better reputation using social media, and this in
    turn makes people trust you. 71% of business owners are using social media for brand awareness.


  1. Through social media, you can hear what people say. Social listening is what this is called, where you “listen” to people’s thoughts and insights through social media. Not only do you “listen” for what people think about your brand, you also have to monitor mentions. Address negative things and help improve your business.


  1. You can generate leads through the help of social networking sites. 77% of business to customer companies are generating leads through Facebook. Social networking sites can help you generate targeted leads in your business, which will ultimately result in more sales.


  1. Social Media attracts more customers. Facebook has made selling even better because of its influence. Social Media has a wide coverage, it has the capability to influence people, and convince them certain products and services are worth buying.


  1. Social Media allows you to contact your prospective customers with personal touch. Everybody is online now regardless of age. People who are over 65 years old use social media. Make sure you address each of these customers with a personal touch and understand their concerns individually.


  1. You can build relationships with potential customers. People are using social media more and more each day. In fact, they can access their social networking accounts almost anywhere. You can use social media to connect with them daily, and build a strong relationship with customers.

For help growing your business online visit or call 25Penn Marketing at (717) 496-8302.

Top 3 Tips for Top Social Networks

Top 3 Tips for Top Social Networks
The easy part of social media is setting up the account, then the real work starts! Finding content, images, scheduling, while making sure to be consistent with your business image. Here are my top 3 tips for using my favorite Social Networks.  

Facebook is a social networking service where users can create a user profile, add other users as “friends”, exchange messages, post status updates and photos, share videos and receive notifications when others update their profiles.
Top 3 Tips to using Facebook:

  1. Post photos and videos to your Timeline.
  2. Create an engaging cover photo. You don’t have to be a graphic designer to do this. Try using They have a template for Facebook Cover Photo, and it’s easy to use.
  3. Use the Call-to-Action button. You can choose to have visitors “Sign-Up”, “Shop Now”, “Contact Us”, “Book Now”, “Use App,” “Watch Video,” and “Play Game.”

Twitter is an online social networking service that enables users to send and read short 140-character messages called “tweets”. Registered users can read and post tweets, but unregistered users can only read them.
Top 3 Tips to Using Twitter:

  1. Engage with Twitter users to build your following.
  2. Use popular hashtags in your post to maximize the reach of your tweet.
  3. Tweet frequently, at least 5 times a day, and don’t be afraid to tweet the same thing more than once.


Instagram is an online mobile photo-sharing, video-sharing and social networking service that enables its user to take pictures and videos, and share them on a variety of social networking platforms, such as Facebook, Twitter, Tumblr, and Flickr.

Top 3 tips to using Instagram:

  1. Images need to be designed in a square. For example, using Canva I design all my graphics using the Social Media template (800×800 pixels)
  2. Engage with Instagram users to build your following.
  3. Add at least 20 hashtags to your post to maximize the reach of your message.


 Pinterest is a free website where users can upload, save, sort, and manage images-known as pins-and other media. Users can browse the content of others on the main page.

Top 3 tips to using Pinterest:

  1. Make your website pinnable by using eye catching visuals on your website and blog.
  2. Engage with Pinterest users – they will hopefully reciprocate the interest.
  3. Check out the competition.

Engaging with your customers and industry is a must in today’s market. If the idea of managing your social networks sounds overwhelming allow 25Penn Marketing to mange them for you.