CVAEMA Website Has Officially Launched

When the board of Cumberland Valley Antique Engine & Machinery Association (CVAEMA) approached us to create a new website for them, they had a vision: a refreshed website with an updated look, enhanced functionality, the ability to showcase who they are and what they have to offer, and they hoped to attract both event attendees as well as draw in new members with an interest in agricultural history.

To do this, they were looking at becoming even more user friendly by highlighting their annual events. They wanted to make navigation easy for attendees andvendors to learn where to stay and what features to expect at the event.

We jumped right in to research, design, code, setup, and handle modifications for this amazing new vision. Our team wanted to give their website the “WOW” factor they desired– by using their organizations’ photos and a style to blend them into a retro feel that still felt fresh and exciting.

All of these components make for a complex project – how do you pull together years of information but make it look new? How do you make the site user-friendlywithout losing information necessary to the organization?

To create the new CVAEMA website we did our research, investigated the event-planning software they currently use and are comfortable with, and then started the fun part:

  • Design
  • Coding
  • Logo Design
  • Community Calendar Creation
  • Blog Integration
  • Content Management
  • Search Engine Optimization (SEO)

The end result is a fully responsive website with a modern yet classic feel that is simple to navigate. The NEW website for Cumberland Valley Antique Engine & Machinery Association (CVAEMA) is ready to serve as a valuable tool for the organization.

Need help?

Our team can create compelling and awesome graphics for your website that make your brand standout across all devices. We encourage you to visit on all devices to understand the improved responsive technology.

Have an idea or vision for your website but not quite sure where to start …let’s talk.

7 Mistakes to Avoid on Your Website

  1. Not placing your phone number and address in multiple, easily accessible locations is a sure fire way to infuriate your customers. Many people searching online for local businesses are looking for ways to contact the business including phone numbers, email addresses, and even for directions to your store. This is important for all types of website browsing (desktop, tablet, & mobile) but it is even more important for mobile web users who are looking for a fast way to talk to you or find out where they can purchase your goods or services.

  3. Slow websites on slow servers are another way to ensure that your users will leave your website to find another page that loads faster and gives them what they’re looking for lightning quick. We’ve come to expect information to be provided to us at insanely fast speeds, and this definitely applies online where it’s so easy to hit the “back” button on your browser to find a site that loads faster. Nothing is more frustrating when browsing online than a slow loading page and a spinning “page loading” wheel.

  5. Broken links on your website can make your brand look less reputable and raise a red flag to your customers that your information is out-of-date or that you may be sending them to an un-safe location. A good way to manage the links that you have on your website is to keep track of the outbound links in a spreadsheet listing what posts and pages they are on. This makes it easier to go back from time to time to check the link to make sure it’s still going to the right place, or to remove it at a later date if the site changes or is no longer there. TIP: Giving your customers links to good sites builds value with your brand and can build trust.

  7. Outdated information goes hand-in-hand with broken links and can confuse your customers or make it appear as if you may be out of business or that you just don’t care about the image of your company online. This doesn’t just affect your customers who are viewing your site, but also to the search engines that look to make sure all of your information matches (addresses, phone numbers, ect.) to validate you as a real business.

  9. Confusing navigation of your website can be a BIG problem, especially if you want to drive your customers deeper into your site past the home page. If your navigation isn’t easy to understand, your customers won’t be able to get to the content they’re looking for and will most likely leave because of the bad user-experience. A bad website navigation will prevent conversions on your site and keep the content you want them to see from getting in front of their eyes.

  11. Too many different fonts on a website gives the user a messy, inconsistent, and jumbled display. As a guideline, try to stick to a max of 3 (preferably 2) different fonts for your website. We like to use one font for the headings (h1, h2, h3, ect…) and a simple font for the paragraphs of the site. This keeps the site in-line with the branding of the site and adds some unique style while presenting a clean design that is easy on the eyes.

  13. Not being mobile friendly or responsive is still the biggest problem that we see many businesses struggle with online. The only thing that’s worse than not being mobile is knowing that your site isn’t mobile and that you need it! Stop waiting for your website to magically become mobile-friendly overnight and take the next step toward capturing your customers who are searching for you from their smartphones! If you’re going to do one thing to your business website, make sure you take the step to create a quality, easy to use mobile website. This will help you capture more customers who might be leaving your current site because it’s hard to use on their phones.

25Penn Marketing is Proud to Launch a New Website

Launch of

We’re happy to announce the launch of a new website designed by our team for Hornbaker’s Small Engine Repair and Welding! Hornbaker’s contacted us in need of a new website because they weren’t getting much local traffic and they knew they needed a new website to bring in more customers for their engine repair and welding shop in Chambersburg, PA which offers wide variety of services from automotive to mower repair and welding.

This project involved the following services:

  • Website Re-design
  • Creation of New Content
  • Local SEO
  • Web Hosting
  • Mobile Website Design

and has a few other pieces that have yet to be released yet including a web store will be selling a variety of parts (coming soon).

We were very excited to work with the Hornbaker’s team on this project and look forward to continue to work with them on some future developments!

Don’t have a website? Does your website need a facelift? Contact us today to get your new website started!

Bing Announces Mobile Search Results Changes

On May 14th, 2015 Bing announced they would start displaying search results on mobile devices with tags on websites that were mobile friendly. This will allow mobile users to quickly look through the search results to find the websites that fulfill their needs quicker with a mobile friendly design. Creating a better user experience for Bing users. You can see in the image of the Bing search results there is a tag to the left of the site titles that are deemed as mobile friendly by Bing.

This announcement comes on the heels of another recent mobile friendly search engine change from Google where they also announced changes on the results that are displayed to mobile searches. Both updates are very similar and they aim to serve better search results for the ever-growing mobile internet crowd.

What’s Bing Looking For?

Bing stated that they would be looking at a handful of factors in determining what websites would receive the “Mobile-Friendly” tag beside their listing in the search results. The factors they said would determine mobile friendliness include:

  • Navigation – Is the navigation of your website easy to use on mobile devices? Are the menus and buttons large enough and spaced apart well enough for a touch-based device?
  • Text Readability – Is the text on the website formatted to be readable on smaller screen sizes? Does the content on the site display well without having to zoom in on the screen?
  • Page Scrolling (Page Fit) – Does the page fit on every device screen size without having to zoom in or pan across the width of the website? The site should be able to display well on a narrow display.
  • Compatible Content – Are all of the embedded media files (videos, images, audio, ect.) compatible with every device that may view your website?

According to their official release, each of these factors will need to be met before Bing will consider your website mobile friendly. They also state there are a few other things that they consider before applying the mobile friendly tag to your listing in mobile search results including the use of pop-ups and access to all CSS (style sheet) files.

Is your website mobile?

To find out how the search engines see your website you can use the free tool provided by Google here: Mobile Friendly Test

Contact us to get your online presence on the right track!