How Essential is Social Media to Your Small Business?

How Essential is Social Media to Your Small Business
Many businesses jump into social media because they “have to.” So they hire an intern who kind of knows what their business is and who definitely knows the platforms they are using… and then wonder why they aren’t seeing more customers.

In this day and age, if you are not on social media platforms, then you are missing out on reaching a big chunk of your target customers. According to Social Media Today, more than 74 percent of social media followers looked to their networks for advice on making a purchase!

Engagement is Key

Most anyone can get his or her FaceBook page “liked” by an existing client – but to get that client to comment or even write a review is a different story. The fact is, yes, you do “have to” be on social media. But you also have to draw in your customers – you have to provide an area for them to converse, you have to show that your business is more than dollar signs, and you have to engage.

Bring your Personality

So how do you do that? Make the focus about you and your business by promoting your products with visuals. Add in a few blogs, articles from expert sources, or other social media posts that directly relate to your mission, vision, and values. This will solidify your clients’ idea of who you are. The more they like, the more they will want to engage, the more they engage, the more realistic it is that they will walk through those doors and spend in your store. Add a video to the mix and folks will notice, too – since more videos are shared on social media than any other type of post.

Share the Love

Social media platforms are a great way to take the pressure off of you, too – and put it on the client. Your customers LOVE talking about what they like, so why shouldn’t it be you and your business? Provide opportunity for folks who follow your social media pages to “share” with their friends and your reach can grow exponentially! You posted one great photo with caption – your client has 1,000 friends who she shares to, and if even one of them shares, you are golden!

Even the smallest mom-and-pop shop can benefit from a social media page. Reviews alone could bring in customers. In fact, 93 percent of shoppers’ buying decisions are influenced by social media – because 90 percent trust peer recommendations. With those numbers, why wouldn’t you jump into social media?

3 Big Mistakes You Can Make When Going “Live”

3 Big Mistakes You Can Make When Going Live
Since its release over a year ago, live video has become all the rage across many platforms but, while it’s a great tool for your small business, it can be annoying to your followers if you do these three things:

1. …are unstaged.

You set up your screen and it works and sound is on, so you are good to go, right? Wrong! If your view is showing a half eaten pizza, two crushed soda cans, and a pile of recycling meant to go outside then you are definitely not ready! Do a test shot to see if your “stage” is set. Are you putting your best foot forward? I don’t mean that you should go out and redecorate your entire office but pay attention to what is in view. Maybe adding the plant from the conference room and moving the chair closer to the screen is a big enough change to make it better, maybe you like the blank canvas of white wall behind you, but I can bet you don’t want your audience to see your dirty laundry or trash can when you are discussing your expertise in financial planning!

2. …are inaudible.

So you set up your screen, checked the view, and are ready to rock! Or not. If your wifi connection is spotty or you have lawn mowers roaring in the background, your viewers will be s-t-r-a-i-n-i-n-g to hear what you are saying and they will most likely give up.

Make sure that while the space is not silent, it is at least audible. Again, a test run is a great idea.

3. …are unprepared.

Sound is great, video is great, and you press “go” and… wait. That’s right – most social sites have a buffer of time for when you start your live feed so that you can gather an audience. During this time, some folks are still setting up their space, messing with items on their desk, or just sitting staring at the screen! Bad news! Your audience may start to gather and then give up if they have to watch you do nothing for five minutes. Instead, try a countdown timer, start talking about general information (a kind of lead in to what your video is going to really dig into), or at least make it a nice view! Don’t look unprepared!

Video viewers account for 1.71 billion monthly active users on FaceBook alone! Can you imagine the reach that your videos could have if done thoughtfully? How are you using your influence to reach customers and tell your story?

For Best Practices directly from FaceBook, click here: https://live.fb.com/tips/.

Social Media for Your Business

Social Media for Your Business
Why should your business be using Social Media? Using social media platforms such as Faceook, Twitter, Instagram, and Pinterest allow you to generate a HUGE online exposure for your brand, allowing you to showcase your products and services. Social media allows you listen to what people are saying, including your customers, prospects, peers, and competitors.

7 Reasons Social Media is good for Business…

  1. You can get more online exposure though social media. Your customers and audience is online. In fact, they are spending 16 minutes consumed by social media.

 

  1. You can showcase your brand. With a good branding you can build a better reputation using social media, and this in
    turn makes people trust you. 71% of business owners are using social media for brand awareness.

 

  1. Through social media, you can hear what people say. Social listening is what this is called, where you “listen” to people’s thoughts and insights through social media. Not only do you “listen” for what people think about your brand, you also have to monitor mentions. Address negative things and help improve your business.

 

  1. You can generate leads through the help of social networking sites. 77% of business to customer companies are generating leads through Facebook. Social networking sites can help you generate targeted leads in your business, which will ultimately result in more sales.

 

  1. Social Media attracts more customers. Facebook has made selling even better because of its influence. Social Media has a wide coverage, it has the capability to influence people, and convince them certain products and services are worth buying.

 

  1. Social Media allows you to contact your prospective customers with personal touch. Everybody is online now regardless of age. People who are over 65 years old use social media. Make sure you address each of these customers with a personal touch and understand their concerns individually.

 

  1. You can build relationships with potential customers. People are using social media more and more each day. In fact, they can access their social networking accounts almost anywhere. You can use social media to connect with them daily, and build a strong relationship with customers.

 
For help growing your business online visit http://25pennmarketing.com/social-media/ or call 25Penn Marketing at (717) 496-8302.

Social Selling With LinkedIn

Social Selling With LinkedIn
So, you set-up your LinkedIn account, now what? LinkedIn boasts over 107 million users in the United States. A business-oriented social networking website for professionals to network, job search, and share their knowledge with connections.

How do you sell on LinkedIn? To sell on LinkedIn you need to commit to logging in regularly. Spend thirty to sixty minutes a day “selling” with these 4 easy steps.

  1. Find Content to Share.

Use LinkedIn to educate your buyers, and potential buyers. Make them want to buy from you! Your content can come from articles on the Internet, sharing a post from another connection, inspirational quotes, or new products/services you offer.

  1. Share Content.

Once you have found your content you are ready to share it to the public and your connections. Log into your LinkedIn account, and click the “Share an update” tab.

Write your own update, add pictures, and/or link, then choose to share with the public or just your connections.

  1. Connect with People.

Check out who viewed your profile, and shared your content. These professionals are ob
viously interested in your profile, and what you have to offer. Connect with these professionals. Send them an invitation, and be sure to add a special message to the invite.

  1. Grow your network.

Think of LinkedIn as an e-newsletter, and your connections as subscribers. To increase your readership you want to grow your network. Convert 2nd & 3rd connections into 1st connections for a higher probability of content views.

An “All-Star” LinkedIn profile will draw the attention of business professionals all over the world!  Maximize your LinkedIn account to sell yourself, services, and business.

4 Steps to Create LinkedIn Company Page

4 Steps to Create LinkedIn Company Page
A LinkedIn Company Page helps to build brand awareness by providing an avenue to promote your products and services to customers and prospects. You need a LinkedIn company page to promote your business to clients.

#1 Fill in Company Details

To get started, go to the Interests tab at the top of your LinkedIn homepage. Select Companies from the drop-down menu.

Click the Create button in the Create a Company Page box on the right of the screen.

Enter your company’s official name and your work email address.

Click Continue and then enter your company information. Type an overview and detailed description of your company, including specialties, key products and services, and include a sentence or two about what makes your company unique.

 

#2 Upload a Logo and Banner Image

Make your page stand out by uploading your company logo and a banner image. Your logo is what LinkedIn users see when they search your company. It also appears on employee profiles, so make sure all of your employees add the company page to their profiles to reach a wider audience of LinkedIn users.

Upload two size images:

  • Profile header with dimensions of 646 x 220 pixels.
  • Square logo dimensions of 300 x 300 pixels.

There are lots of great free graphic design tools to help you get a professional, branded banner image.  I like to use Canva.com to create my images.

 

#3 Post Company Updates

Now, you’re ready to create some quality content and plan a schedule of updates for your audience.  Think of your company page as a discussion forum rather than an advertising platform.

Your goal is to have engagement, so post helpful tips, advice and resources related to your industry.

 

#4 Promote Your Page to Attract Followers

Several ways you can promote your page to gain new followers:

  • Encourage employees to add the company to your personal profiles. This ways, they’ll receive company updates and be able to share them with the click of a button.
  • Add a link to your page in your email signature and promote your page in newsletters and blogs.
  • Add LinkedIn’s Follow Company button to your website to gain more followers.

Have an awesome LinkedIn Company Page?  Comment with the link.  I’d love to check it out!