Category: Internet Marketing

The Importance of Getting Your Business Listed in Google Maps

If your business depends on customers from your local area, it has never been more important than now to claim and properly optimize your local online directories. The main player in the local listing scene is Google and when you have your listing claimed and set-up properly, your business will display to your local customers on the Google Search, Google Maps, and Google+ networks.

There are three main reasons to properly optimize your business information in your Google My Business.

  1. Show up across the Google network.
  2. Ensure your customers are getting the correct information about your business.
  3. Build and nurture better, longer lasting relationships with your customers.

Showing up across the Google network

When you have all of the correct information entered in the Google My Business portal your business will be displayed correctly across the entire Google Search network where customers are searching for your products or services. This includes the Google Search pages (google.com), Google Maps, and Google+. They also do the hard work for you, making sure it is accessible and easily viewed no matter what devices your prospects or customers are using.

Giving your prospects & customers the right information

By entering as much correct information about your business as possible, you will give your customers the exact information about you at the specific time they’re looking for your product or service. This information can help them quickly find your phone number, email your business for more information, or to find directions to your local store.

Building better, longer lasting relationships with your customers

When you’re business is properly set up on Google My Business and your profile is actively monitoring activity from your customers, you will be able to build a healthy base of loyal customers. The Google network of sites allows your business to interact with your customers and it gives your customers the opportunity to show your business some love with reviews, ratings, and the Google +1 button. Customers also have the ability to share what they love about your business and products with their friends and family.

Need help setting up your business on Google My Business?

We’re your local search experts and our team would love to help your business get set-up properly with a Google+ Business page. The advantages of properly claiming your business online and completely filling out your business profile far outweigh the effort and short time it takes to set-up your listing.

Contact us at 717.496.8302 to get help with your business listing in Google Local Search, Google Maps, and Google+.

Social Media for Your Business

Why should your business be using Social Media? Using social media platforms such as Faceook, Twitter, Instagram, and Pinterest allow you to generate a HUGE online exposure for your brand, allowing you to showcase your products and services. Social media allows you listen to what people are saying, including your customers, prospects, peers, and competitors.

7 Reasons Social Media is good for Business…

  1. You can get more online exposure though social media. Your customers and audience is online. In fact, they are spending 16 minutes consumed by social media.

 

  1. You can showcase your brand. With a good branding you can build a better reputation using social media, and this in
    turn makes people trust you. 71% of business owners are using social media for brand awareness.

 

  1. Through social media, you can hear what people say. Social listening is what this is called, where you “listen” to people’s thoughts and insights through social media. Not only do you “listen” for what people think about your brand, you also have to monitor mentions. Address negative things and help improve your business.

 

  1. You can generate leads through the help of social networking sites. 77% of business to customer companies are generating leads through Facebook. Social networking sites can help you generate targeted leads in your business, which will ultimately result in more sales.

 

  1. Social Media attracts more customers. Facebook has made selling even better because of its influence. Social Media has a wide coverage, it has the capability to influence people, and convince them certain products and services are worth buying.

 

  1. Social Media allows you to contact your prospective customers with personal touch. Everybody is online now regardless of age. People who are over 65 years old use social media. Make sure you address each of these customers with a personal touch and understand their concerns individually.

 

  1. You can build relationships with potential customers. People are using social media more and more each day. In fact, they can access their social networking accounts almost anywhere. You can use social media to connect with them daily, and build a strong relationship with customers.

 
For help growing your business online visit http://25pennmarketing.com/social-media/ or call 25Penn Marketing at (717) 496-8302.

4 Things to Fix to Help Get Better Traffic on Your Website

You’ve spent a bunch of time and probably good money to put up a great looking, functional website that perfectly fits your business (if it doesn’t, we can help!). Now you’re online, that’s great! The problem you have now is that your site isn’t getting the traffic or generating leads like you thought it would. Don’t think you’re alone. Attracting visitors to your website is one of the biggest complaints we hear from new customers and is probably one of the most misunderstood parts of building a website.

That’s why we’ve come up with our top 4 common reasons that we see causes websites to not get the traffic they expect and how to fix it.

  1. New site and impatient site owner
    Launching a new website (or completely overhauling an old site) is something that should be viewed in the long-term. Many people think that a brand new site will be an overnight success and it will be booming with new visitors within hours of it’s launch. The reality is that building a successful website takes a little time and effort.If you expect a new website to be a success within the first day or even week of it’s debut, you might want to take a step back and think things over. A successful website often can take 6 months to even a year to really gain some traction in it’s industry. This includes work and content being added to the site the whole time. Don’t expect a site to go big by building it and setting it on a shelf. Your new website needs some TLC for a while in the beginning to grow it into the site you want.
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  3. Your content isn’t useful, valuable, or interesting
    Would you stay on a website that is boring or full of extremely long copy? Unless you’re really, really into reading long copy or bland literature you probably won’t stay on a website with content that means nothing to you, doesn’t interest you, or doesn’t have an answer for the questions you have.One way to help your website gain and keep visitors coming back is to provide useful, valuable information that answers your customers questions! Imaging that. It’s pretty simple, if your website can quickly provide answers to your customers, they’ll want to come back to you for more information and look at you as a trusted source in your industry.
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  5. The business isn’t putting much effort into their site
    This issue picks up where the first item left off. You can’t just build a site and let it sit stagnant for long periods of time, expecting it to just keep working the same. This was a rampant problem that many businesses ran into when mobile search became big (and it’s still evident that many websites aren’t getting the love they deserve).Here’s a quick experiment: Do a quick search for something quick such as “Lawyers in insert your town name here” on your smartphone, and you’ll probably find a few law firms that are mobile and a few law firms that are still stuck in the “non-mobile friendly” website times. We did a quick search for “Lawyers in Chambersburg” and found multiple local businesses that didn’t have mobile friendly pages.This not only makes the consumer think that the business isn’t with the times, but it is harder for the visitor to get what they want from the sites and adds frustration to their already busy lives. Plus the search engines now take into account the freshness of the content on websites and the site’s “mobile friendliness”. So do your website and business a favor and keep your content and user experience up-to-date.
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  7. Poor website design
    Just like not having a mobile friendly website design, a generally poor website design will drive users away from your website. Not only will your visitors exit your page quickly, but the major search engines are now able to take into account the user experience on web pages and rank your site accordingly.By making sure your website has a friendly and easy to use website design, your visitors will enjoy spending more time inside the site and you’ll be able to direct them through the desired pages better to convert more visitors into paying customers! Isn’t that why you wanted to build a website in the first place?
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There are many other issues that may cause a website to not get the visitors that the owners expect ranging from poorly optimized pages, to issues with content structure, or even search engine black-listing, but without taking an in-depth look at your site, it’s very hard to tell what is causing the lull in new visitors. Many times there can be a multitude of different issues on a website that may require professional assistance to get it back on the right track.

Does your website need some help?

Give us a call or contact us if you have a website that seems to have lost ground with acquiring new customers or if you’ve never been happy with your current site’s ability to convert the visitors you are getting. We will take a look at your website and give you some suggestions on how to increase your visitors and convert them to customers!

Social Selling With LinkedIn

So, you set-up your LinkedIn account, now what? LinkedIn boasts over 107 million users in the United States. A business-oriented social networking website for professionals to network, job search, and share their knowledge with connections.

How do you sell on LinkedIn? To sell on LinkedIn you need to commit to logging in regularly. Spend thirty to sixty minutes a day “selling” with these 4 easy steps.

  1. Find Content to Share.

Use LinkedIn to educate your buyers, and potential buyers. Make them want to buy from you! Your content can come from articles on the Internet, sharing a post from another connection, inspirational quotes, or new products/services you offer.

  1. Share Content.

Once you have found your content you are ready to share it to the public and your connections. Log into your LinkedIn account, and click the “Share an update” tab.

Write your own update, add pictures, and/or link, then choose to share with the public or just your connections.

  1. Connect with People.

Check out who viewed your profile, and shared your content. These professionals are ob
viously interested in your profile, and what you have to offer. Connect with these professionals. Send them an invitation, and be sure to add a special message to the invite.

  1. Grow your network.

Think of LinkedIn as an e-newsletter, and your connections as subscribers. To increase your readership you want to grow your network. Convert 2nd & 3rd connections into 1st connections for a higher probability of content views.

An “All-Star” LinkedIn profile will draw the attention of business professionals all over the world!  Maximize your LinkedIn account to sell yourself, services, and business.

15 Powerful Marketing Keywords

Does your copy excite your customers? If you own or operate a small business (in-fact any size business) you probably rely on the effectiveness of your advertisements to draw customers to your product or service. Many savvy copywriters and business owners know that the emotion that’s interpreted in the copy of an advertisement can persuade the reader to take action. There are certain words and phrases that have been time-tested to help boost response and conversions of ads in almost every form of media, not just online. Each of these motivational words will perform better in different situations, but they have all been proven effective when used in the right context.

We’ve compiled a list of 21 powerful marketing words to incorporate into your next ad copy. Now we aren’t suggesting using all 21 in your next ad, but test out a few over a couple of different ads in different media. This is called split testing and it can help your business determine which ads and copy perform better and which to avoid or tweak for next time.

15 Powerful Marketing Words:

  1. New – Point out that your product is on the leading edge of your industry. People love to know that they have the newest gadgets and love to show off their new stuff.
  2. Free – Don’t you want to get something for FREE? We’re giving you this list of hot keywords that convert for FREE and you can use it to help boost conversions! The word free is very powerful but can also devalue your products and services, making them seem cheap or that there isn’t any value to them. People love free, if there is a value associated to it. You (probably) wouldn’t want a FREE bag of trash, but you would probably gladly accept a FREE $50 Gift Card to your favorite restaurant. Make sure there is always value attached to something free to make it more appealing.
  3. You – When you write as though you’re speaking to the customer or about the customer, you’ll write more effective ads that will appeal to your customers.
  4. Instant – Because we live in a world of immediate satisfaction.
  5. Easy – Consumers don’t want anything complicated. They like things to work fast without being complicated.
  6. Save – Kind of like FREE, who doesn’t want to save a little bit of money here and there?
  7. Tips – Everyone can use a handy snippet of info or a little help once in a while. Tip: Send out an email blast with some industry-related tips to help your customers and provide some value.
  8. Now – This short, handy word makes people want to take action and creates a sense of urgency.
  9. How to – This lets the reader know that there is a solution to the problem they are looking up. “How-To” videos are one of the most popular video categories on YouTube and are highly competitive in search. Making a How-To blog post or video is a great way to boost your inbound traffic and make your business look like an authority on your topic.
  10. Be the First – Everyone wants to be the first to have that new model car or be the first in their sphere of influence to have the newest smartphone.
  11. Bargain – This is another action word like sale, discount, and free that attracts due to it’s lure of saving money.
  12. Discover – Many people love to hear about new and unknown things or to know something that can give them a competitive edge.
  13. Hassle Free – Doesn’t everyone want this? Who wants to get something that is going to be a hassle? Let the reader know that your product or service won’t complicate their daily life even more.
  14. Never – This is a very powerful word that when used correctly can go a long way with capturing the attention of potential customer. For example a headline like “Never lose a lead again with our powerful new web sales funnel”. This headline would include the Power Keyword and hit a pain point that most businesses can relate to.
  15. Best Seller – Most people want to be part of the in-crowd, so if you’re trying to promote a popular product, use this power word to let shoppers know that this product is your most popular. It makes it easy for the customer and helps them decide on a product.

A successful ad or copy is one that triggers your customers or prospects into taking action. Whether the action is buying a product, requesting a free e-book or sample, or signing up for your updates, the key is to combine these powerful words (there are more, these are just our favorites today) to make your copy invoke emotional triggers that encourage your customers to buy from you and hopefully keep coming back.

Top 3 Tips for Top Social Networks

The easy part of social media is setting up the account, then the real work starts! Finding content, images, scheduling, while making sure to be consistent with your business image. Here are my top 3 tips for using my favorite Social Networks.  

Facebook is a social networking service where users can create a user profile, add other users as “friends”, exchange messages, post status updates and photos, share videos and receive notifications when others update their profiles.
 
Top 3 Tips to using Facebook:

  1. Post photos and videos to your Timeline.
  2. Create an engaging cover photo. You don’t have to be a graphic designer to do this. Try using Canva.com. They have a template for Facebook Cover Photo, and it’s easy to use.
  3. Use the Call-to-Action button. You can choose to have visitors “Sign-Up”, “Shop Now”, “Contact Us”, “Book Now”, “Use App,” “Watch Video,” and “Play Game.”

 
Twitter is an online social networking service that enables users to send and read short 140-character messages called “tweets”. Registered users can read and post tweets, but unregistered users can only read them.
 
Top 3 Tips to Using Twitter:

  1. Engage with Twitter users to build your following.
  2. Use popular hashtags in your post to maximize the reach of your tweet.
  3. Tweet frequently, at least 5 times a day, and don’t be afraid to tweet the same thing more than once.

 

Instagram is an online mobile photo-sharing, video-sharing and social networking service that enables its user to take pictures and videos, and share them on a variety of social networking platforms, such as Facebook, Twitter, Tumblr, and Flickr.

Top 3 tips to using Instagram:

  1. Images need to be designed in a square. For example, using Canva I design all my graphics using the Social Media template (800×800 pixels)
  2. Engage with Instagram users to build your following.
  3. Add at least 20 hashtags to your post to maximize the reach of your message.

 

 Pinterest is a free website where users can upload, save, sort, and manage images-known as pins-and other media. Users can browse the content of others on the main page.

Top 3 tips to using Pinterest:

  1. Make your website pinnable by using eye catching visuals on your website and blog.
  2. Engage with Pinterest users – they will hopefully reciprocate the interest.
  3. Check out the competition.

Engaging with your customers and industry is a must in today’s market. If the idea of managing your social networks sounds overwhelming allow 25Penn Marketing to mange them for you.

Gain Loyal Customers with Social Media

Want long-term customers for your business? To build customer loyalty you need to engage with your customers and show them you care.

Personalize the Fan Experience. This could be as simple as sign off on posts and comments with your name. Coca-Cola took this to the next level where you can personalize and share a virtual bottle of Coke.
However you personalize your fans’ experience it boosts their trust and loyalty.

Offer Rewards. Show your fans you appreciate their input on your social media page by offering a reward. Involve and reward your entire social media community with offers, such as unique discounts, contests, and bonus or sneak previews.

Surprise Fans and Customers. Add to your customers’ experience on social media by finding ways to create surprise and intrigue. Surprises are a great way to build word-of-mouth marketing. They also encourage brand advocacy, because fans who get a treat are likely to share the experience with their network.

Listen to Your Customers. Listening to your customers and fans is a great way to increase engagement! Monitor what is being said about your company, and engage with your fans, respond, and take action.

Listening is the best way to get feedback about your product or services, so you can make improvements and provide better customer experience.

Follow Up With Fans. The initial follow-up is just part of the equation for great customer support on social media. To build long-term relationships with your fans, follow up ask your fans how they’re doing since your last contact.

Following up lets your customers know you’re still interested and value their time.

Cultivate Trust. Trust takes a long time to acquire, but only a matter of seconds to lose. The easiest way to maintain the trust of your community is to keep your promises.

If you do make a mistake or end up with a social media crisis, the first thing you should do is own up. Admit to mistakes and take action to resolve the situation.

You work hard to build the trust of your social media fans – do whatever you can to keep that trust!

Share Your Values. If your company has a strong view on a particular topic or issue, share it with your community.

Since fans on social media tend to be more loyal to a company that shares their beliefs, share updates not only around your products or services, but also posts that exemplify the core values of your organization.

Showing your customers that you value them is the most effective method to build long-term relationships. This will increase trust, loyalty and sales.

4 Ways to Lower Your Bounce Rate

You’ve spent the time and money to put a great website up for your brand or company, but now you’re noticing that people aren’t staying on your site very long. A few seconds here, then they exit. This contributes to high bounce rates when you log into your Google Analytics account (or other tracking program).

What is a bounce rate?

A bounce rate is the percentage of visitors who enter your website to any one page and then fail to engage with more than the first page they visit on your site. This is an all to common problem that haunts many small business websites, and can seem like it’s impossible to repair.

You don’t need to settle for high bounce rates, and there are a few, fairly easy solutions you can implement to help lower your bounce rate. Let’s go through some of the more simple fixes that don’t involve large amounts of work and time.

Linking internally to other ‘related’ articles

One reason somebody is probably on your site is to read the content that you’re providing them to answer their questions or provide a solution to their problems. Chances are, if you’re answering their question to a industry-specific topic (like online marketing and website design), you’ll have other related blog posts or articles that they’ll need, or that help further solve their problem.

Don’t lose this opportunity to present the user with more of your great content! Place a few links to related articles at the bottom of each blog post to try to keep the user on your page and consuming the great information on your page. Don’t hide all of your great content and work, make sure you’re presenting the option for your visitor to see as much of what they came looking for.

As an example, at the bottom of this article I’ve added a few links to some other related posts that may help you build a better website & keep readers coming back for more/

Make your content easier to read

We’ve all seen websites with content that is either one long run-on sentence, or that is a giant paragraph. Who wants to spend the time to read something that looks like it’s going to take you all weekend to get through?

Your brain LOVES lists and numbers, so a good way to break your content down into an easy to read format is to make lists and smaller sections of copy. Here are a few techniques you can use to break up the use of long sentences and paragraphs:

  • Use bold and italics to emphasize certain words and phrases
  • Use bulleted and numbered lists
  • Break your content into multiple sections whenever possible
  • Limit your paragraphs to a maximum of five sentences.

Add videos and graphics to your posts and pages

Let’s be honest here, you would probably much rather watch a 2 minute video about a topic than read 4 paragraphs of the same information. People in general would much rather receive their information from quick videos or easy to read infographics. It’s a faster and more engaging way for your brain to receive and interpret information. That’s why you usually don’t see road signs with long paragraphs about the sharp curve ahead, it’s faster and easier to process the infographic to tell you to slow down and use caution.

Incorporating media is a great way to not only get your point across to people that learn visually (which is most of us), but to get your users to engage with your site for a longer period of time.

Bringing readers to a call-to-action

Your visitor has read your article, now what? You probably don’t want them to just leave your site, so now is the time to prompt them to take an action to stay longer or complete something for you. This could include:

  • Asking them a question and accepting answers in the comment section below… (hint we have a Q&A at the bottom)
  • Presenting the reader with related topics and encouraging them to read more.
  • Filling out a form to contact you, to receive a free ebook, or to subscribe up for updates.

Implementing one of these items on your next blog post can help to reduce the bounce rate on your website, but combining multiple items can make your visitors want to interact with your site, reducing your bounce rate and increasing the viewership and loyalty of your visitors/customers.

The promised Q&A!

Have you ever implemented any of these or your own techniques to your website to successfully reduce your bounce rate? If not, what are you waiting for???

You may also be interested in:

7 Mistakes to Avoid on Your Website

7 Blogs About Blogging that You Should Follow

How Often Should I Post On Social Networks?

The million dollar question: How often should I post on Facebook, Twitter, Instagram, etc.? Unfortunately, just like with all other marketing there is no set formula for the number of social network updates.

It’s important to test your audience. If you are not active on social media, posting 1-2 times a day is a good start. If you have an active audience, and LOTS of information to share then increase your posts.

Below is an infograph outlining the “standard” for posting on social networks. Don’t be afraid to post more than the “standard” but make sure your posting interesting, useful information for your audience. I have an account that I post 3-4 times a day, and it works for them. How often do you post to your social networks?

Social Media Post Frequency

5 Blogs About Blogging that You Should Follow

Does your website have a blog? Maybe you have been considering adding a blog to your website?

Blogging on your website about topics that are related to your business is a great way to boost online traffic and possible leads for your brand. The advantage of blogging is that it can add valuable information to your customers and build the value of your brand to the community.

It can be hard to constantly come up with new content while keeping your blog posts fresh and exciting to read. That’s why we’ve put together a list of 7 Must-Follow Blogs that we think all bloggers and content creators should subscribe to.

The 7 Must-Follow Blogs about Blogging

  1. Blogging Basics 101 – BloggingBasics101.com
  2. Pro Blogger – problogger.net
  3. Daily Blogging Tips – dailybloggingtips.com
  4. Boost Blog Traffic – boostblogtraffic.com
  5. Copy Blogger – copyblogger.com/blog
  6. HubSpot Blogs – blog.hubspot.com
  7. Spice Up your Blog – spiceupyourblog.com

Each of these blogs (about blogging) are packed full of great ideas that can really boost the value of your website to you and your customers. By blogging you open your website up to the opportunity to promote products, provide helpful tips and ideas to your customers, and share information to the community about your brand and it’s local impact.

Don’t have time to blog?

You can still have a blog on your website even if you know you personally don’t have 1 second to spare in your already busy day. You may be asking yourself how this can be done and that’s where 25Penn Marketing comes in! We can help write blog posts (as your company) on your website that will provide helpful information and tips to your customers about your products, services, and community involvement.

Contact us TODAY at 717.496.8302 to talk with us about getting a blog set up on your website!