Gain Loyal Customers with Social Media

Gain Loyal Customers with Social Media
Want long-term customers for your business? To build customer loyalty you need to engage with your customers and show them you care.

Personalize the Fan Experience. This could be as simple as sign off on posts and comments with your name. Coca-Cola took this to the next level where you can personalize and share a virtual bottle of Coke.
However you personalize your fans’ experience it boosts their trust and loyalty.

Offer Rewards. Show your fans you appreciate their input on your social media page by offering a reward. Involve and reward your entire social media community with offers, such as unique discounts, contests, and bonus or sneak previews.

Surprise Fans and Customers. Add to your customers’ experience on social media by finding ways to create surprise and intrigue. Surprises are a great way to build word-of-mouth marketing. They also encourage brand advocacy, because fans who get a treat are likely to share the experience with their network.

Listen to Your Customers. Listening to your customers and fans is a great way to increase engagement! Monitor what is being said about your company, and engage with your fans, respond, and take action.

Listening is the best way to get feedback about your product or services, so you can make improvements and provide better customer experience.

Follow Up With Fans. The initial follow-up is just part of the equation for great customer support on social media. To build long-term relationships with your fans, follow up ask your fans how they’re doing since your last contact.

Following up lets your customers know you’re still interested and value their time.

Cultivate Trust. Trust takes a long time to acquire, but only a matter of seconds to lose. The easiest way to maintain the trust of your community is to keep your promises.

If you do make a mistake or end up with a social media crisis, the first thing you should do is own up. Admit to mistakes and take action to resolve the situation.

You work hard to build the trust of your social media fans – do whatever you can to keep that trust!

Share Your Values. If your company has a strong view on a particular topic or issue, share it with your community.

Since fans on social media tend to be more loyal to a company that shares their beliefs, share updates not only around your products or services, but also posts that exemplify the core values of your organization.

Showing your customers that you value them is the most effective method to build long-term relationships. This will increase trust, loyalty and sales.

How Often Should I Post On Social Networks?

How Often Should I Post On Social Networks
The million dollar question: How often should I post on Facebook, Twitter, Instagram, etc.? Unfortunately, just like with all other marketing there is no set formula for the number of social network updates.

It’s important to test your audience. If you are not active on social media, posting 1-2 times a day is a good start. If you have an active audience, and LOTS of information to share then increase your posts.

Below is an infograph outlining the “standard” for posting on social networks. Don’t be afraid to post more than the “standard” but make sure your posting interesting, useful information for your audience. I have an account that I post 3-4 times a day, and it works for them. How often do you post to your social networks?

Social Media Post Frequency

Social Media Image Size

Social Media Image Size
Visual content on social media improves engagement. In fact 63 percent of social media consists of images! Great visuals have become a crucial aspect of digital marketing.

Below is a Social Media Image Size Cheat Sheet to help you maximize your visual content.
 

 
The benefit to using the proper image size is your image won’t be cut off in the newsfeed. Your audience will see the entire image, instead of just the middle of the image. To manipulate image sizes easily you can use Canva.com for free. They have templates for each social media platform based on standard image size.

By manipulating one image you can change the size to maximize visibility on each social media platform. Comment below on how you incorporate images into your social media campaign.

Boost Engagement with Questions

Boost Engagement With Questions
Creating content that gets engagement on all social media platforms is HARD! The first way to improve your engagement is with visual marketing. Posts with photos see the most engagement—accounting for a whopping 87% of total interactions.

Make your visual marketing even more effective by paring it with a question. Asking questions can speed up fan and follower growth, interaction, and engagement. It extends reach and puts your content in front of a whole new audience.

What kind of questions should you use to boost engagement? Here are the top 5 questions to increase engagement.

1.) True or False

Testing your audience’s knowledge about things related to your industry is a great way to get a response. Pick a question that is mainstream, and will draw a crowd.

2.) Fill in the Blank

Who doesn’t like to give an answer to a fun question. Pick a question to offer insight into you and your business. You’ll also gain insight into your fans and followers.

3.) Motivational/Inspirational

These types of questions adds depth to your social media strategy, and gives you followers insight into what makes you tick.

4.) Experience/Relational

This is a simple way to let your followers know you care about their opinion and share how you can solve their problem. Add the question to a graphic or better yet, a video.

5.) Provide an Update or Tip

Share facts or updates about your industry, business or local community. You can use this type of question in a million different ways.

Make sure to include an image with the question you ask to get the most engagement from fans and followers.

Hashtag Usage Tips

Hashtag Usage Tips
By now I’m sure you’ve noticed friends and other businesses using hashtags on social media platforms. Hashtags dramatically increase the reach of your posts, allow you to reach people with the same interest as yours, and help you do market research about your competitors. So, what exactly is a hashtag?

Hashtags are used on Twitter, Facebook, and Instagram. When you are writing content you can add Hashtags to tag relevant, popular hashtags and/or you can tag with branded hashtags, such as #businessname. By using these hashtags anyone that does a search for that hashtag may find your tweet or post.

How many hashtags should you use in a tweet or post? The typical rule of thumb is no more than 5 per post, and only use them when relevant to the topic.

If you are still unsure what hashtag to use visit Post Planner for a list of top Instagram hashtags by industry.