Do you have a Facebook business page? A Facebook page is much more than simply posting updates. Here are 4 ways to use your Facebook page for business.
1. Collect Testimonials & Reviews
If you set-up your Facebook page as a local business, you have the ability to have customers leave testimonials and reviews on your page. You can lead them to your Facebook page by putting up a sign at your place of business. These posts can also be embedded on your website. This boosts the value to your business.
2. Engage with your Audience
Your Facebook audience is composed of a variety of people – fans of your contest, fans of your business, potential customers, current customers and former customers. Keep this in mind as you create posts and content to engage these groups of people.
3. Take Advantage of News Feed Placement
When placing an ad you have a choice to have your ad appear in the right hand column or in the News Feed. However, to have your ad appear in the News Feed you must link your ad to a Facebook page.
4. Combat Negative Results on Search Engines
If your business struggles with negative results in searches for your name on search engines, your Facebook page can help. Your Facebook page will likely be in the first ten search results. This means that any negative results will rank lower in searches.
There are a lot of great ways to use your business Facebook page. If you need help getting started or managing your page contact 25Penn Marketing.