Creating content that gets engagement on all social media platforms is HARD! The first way to improve your engagement is with visual marketing. Posts with photos see the most engagement—accounting for a whopping 87% of total interactions.
Make your visual marketing even more effective by paring it with a question. Asking questions can speed up fan and follower growth, interaction, and engagement. It extends reach and puts your content in front of a whole new audience.
What kind of questions should you use to boost engagement? Here are the top 5 questions to increase engagement.
1.) True or False
Testing your audience’s knowledge about things related to your industry is a great way to get a response. Pick a question that is mainstream, and will draw a crowd.
2.) Fill in the Blank
Who doesn’t like to give an answer to a fun question. Pick a question to offer insight into you and your business. You’ll also gain insight into your fans and followers.
These types of questions adds depth to your social media strategy, and gives you followers insight into what makes you tick.
This is a simple way to let your followers know you care about their opinion and share how you can solve their problem. Add the question to a graphic or better yet, a video.
5.) Provide an Update or Tip
Share facts or updates about your industry, business or local community. You can use this type of question in a million different ways.
Make sure to include an image with the question you ask to get the most engagement from fans and followers.