If you needed that extra push to switch your websites over to HTTPS, Google has once again stepped up to the plate. On approximately January 31st, the latest version of the Chrome web browser (version 56) will introduce a significant change in the way it displays non-HTTPS websites. Any website that is not configured to […]
The Importance of Getting Your Business Listed in Google Maps
If your business depends on customers from your local area, it has never been more important than now to claim and properly optimize your local online directories. The main player in the local listing scene is Google and when you have your listing claimed and set-up properly, your business will display to your local customers […]
Social Media for Your Business
Why should your business be using Social Media? Using social media platforms such as Faceook, Twitter, Instagram, and Pinterest allow you to generate a HUGE online exposure for your brand, allowing you to showcase your products and services. Social media allows you listen to what people are saying, including your customers, prospects, peers, and competitors. 7 […]
4 Things to Fix to Help Get Better Traffic on Your Website
You’ve spent a bunch of time and probably good money to put up a great looking, functional website that perfectly fits your business (if it doesn’t, we can help!). Now you’re online, that’s great! The problem you have now is that your site isn’t getting the traffic or generating leads like you thought it would. […]
Social Selling With LinkedIn
So, you set-up your LinkedIn account, now what? LinkedIn boasts over 107 million users in the United States. A business-oriented social networking website for professionals to network, job search, and share their knowledge with connections. How do you sell on LinkedIn? To sell on LinkedIn you need to commit to logging in regularly. Spend thirty […]
15 Powerful Marketing Keywords
Does your copy excite your customers? If you own or operate a small business (in-fact any size business) you probably rely on the effectiveness of your advertisements to draw customers to your product or service. Many savvy copywriters and business owners know that the emotion that’s interpreted in the copy of an advertisement can persuade […]
Top 3 Tips for Top Social Networks
The easy part of social media is setting up the account, then the real work starts! Finding content, images, scheduling, while making sure to be consistent with your business image. Here are my top 3 tips for using my favorite Social Networks. Facebook is a social networking service where users can create a user […]
Gain Loyal Customers with Social Media
Want long-term customers for your business? To build customer loyalty you need to engage with your customers and show them you care. Personalize the Fan Experience. This could be as simple as sign off on posts and comments with your name. Coca-Cola took this to the next level where you can personalize and share a […]
4 Ways to Lower Your Bounce Rate
You’ve spent the time and money to put a great website up for your brand or company, but now you’re noticing that people aren’t staying on your site very long. A few seconds here, then they exit. This contributes to high bounce rates when you log into your Google Analytics account (or other tracking program). […]
How Often Should I Post On Social Networks?
The million dollar question: How often should I post on Facebook, Twitter, Instagram, etc.? Unfortunately, just like with all other marketing there is no set formula for the number of social network updates. It’s important to test your audience. If you are not active on social media, posting 1-2 times a day is a good start. If […]