Hashtags. They’re everywhere on social media. Although they first appeared on August 23, 2007, hashtags did not rise in popularity until October 2007 in response to the California wildfires. From then on, hashtags have retained their popularity among social media users and marketers alike. Now that we are in 2021, it is important for small […]
The 3 Best Ways to Keep in Contact with Your Customers Through Social Media
In today’s society, social media has become a major component in people’s lives. Whether it is to stay up-to-date on family and friends or to discover new things, there is something for everyone on social media. For small businesses, social media is an excellent way to engage with customers on a daily basis. Below are […]
Simple Steps to Enhance Customer Loyalty (Part 3)
Oh the tangled webs we weave! For some business owners it may feel that some customers are continually going through a revolving door – they need your service/product, they come in and purchase, they don’t need your product for a length of time, they go dormant, then they are back again and you start over! […]
Simple Steps to Enhance Customer Loyalty (Part 2)
They say you can’t please everyone all of the time, but you can please someone some of the time … but in the case of sales and customer service, pleasing people is your job. So why is it so time-consuming, frustrating and difficult to find customers who stick? Customer loyalty is a difficult topic in […]
CVAEMA Website Has Officially Launched
When the board of Cumberland Valley Antique Engine & Machinery Association (CVAEMA) approached us to create a new website for them, they had a vision: a refreshed website with an updated look, enhanced functionality, the ability to showcase who they are and what they have to offer, and they hoped to attract both event attendees as […]
Simple Steps to Enhance Customer Loyalty (Part 1)
There is nothing more emotionally driven in our consumer-laced era than customer loyalty. It is a phenomena based on connectivity, friendship, and trust. And, according to the folks at BeyondPhilosophy.com, it is the result of consistently positive emotional experiences, physical attribute-based satisfaction and perceived value of an experience, which includes the product or services. What all […]
Why Bother With Instagram for Your Small Business?
In our personal life, we can’t imagine social media without Instagram. What a loss – how ever would we get our daily dose of coffee memes, local hangout promos, silly kitty gifs, and inspirational #quoteoftheday ? The trouble is, the only way to post to the beloved photo-dependent, meme-friendly app is to use the camera […]
How Essential is Social Media to Your Small Business?
Many businesses jump into social media because they “have to.” So they hire an intern who kind of knows what their business is and who definitely knows the platforms they are using… and then wonder why they aren’t seeing more customers. In this day and age, if you are not on social media platforms, then […]
Four Tips to Encourage Event Success
The energy we put out is the energy we get back. (Rachel Bermingham) When it comes to hosting an event, the energy we expend is tremendous. We not only have the idea for the event, but are also the sole promoter, planner, speaker, coordinator, greeter, host, and organizer. So how do you expend the least […]
3 Big Mistakes You Can Make When Going “Live”
Since its release over a year ago, live video has become all the rage across many platforms but, while it’s a great tool for your small business, it can be annoying to your followers if you do these three things: 1. …are unstaged. You set up your screen and it works and sound is on, […]