In today’s society, social media has become a major component in people’s lives. Whether it is to stay up-to-date on family and friends or to discover new things, there is something for everyone on social media. For small businesses, social media is an excellent way to engage with customers on a daily basis. Below are 3 effective ways to keep contact with your customers by utilizing social media.
Instagram or Facebook Stories are a great way to keep your customers updated on a day-to-day basis. Stories are best used for daily updates due to their 24 hour posting period. With Stories, you can easily promote daily deals for your customers to discover as well as highlight new products or services. Or, if you would like feedback, create polls to get a feel of what your customers would like to see more, or less, of. Stories allow several ways to create opportunities for followers to voice their opinions!
If you want to keep your customers updated in real-time, live video is the perfect way to reach your customer base. Use live video to show off new products, answer questions, or provide your customers updates about your store. You can even use live video to allow an open discussion with your customers to ask for input on your store. No matter what the reason is for utilizing live video, it is a great way to communicate with your customers.
Nothing gets customers more excited than a contest. Hold a contest that encourages customers to explore your website and discover all that your business has to offer. Do a giveaway that encourages interactions in the comments with your followers. Utilizing contests is an efficient way to continue communicating with your customers!
Overall, social media is an effective way to continue communicating with your customers and encourage interactions among them!
Do you have questions about social media? Visit www.25pennmarketing.com or call us at 717.496.8302!