You’ve spent the time and money to put a great website up for your brand or company, but now you’re noticing that people aren’t staying on your site very long. A few seconds here, then they exit. This contributes to high bounce rates when you log into your Google Analytics account (or other tracking program).
What is a bounce rate?
A bounce rate is the percentage of visitors who enter your website to any one page and then fail to engage with more than the first page they visit on your site. This is an all to common problem that haunts many small business websites, and can seem like it’s impossible to repair.
You don’t need to settle for high bounce rates, and there are a few, fairly easy solutions you can implement to help lower your bounce rate. Let’s go through some of the more simple fixes that don’t involve large amounts of work and time.
Linking internally to other ‘related’ articles
One reason somebody is probably on your site is to read the content that you’re providing them to answer their questions or provide a solution to their problems. Chances are, if you’re answering their question to a industry-specific topic (like online marketing and website design), you’ll have other related blog posts or articles that they’ll need, or that help further solve their problem.
Don’t lose this opportunity to present the user with more of your great content! Place a few links to related articles at the bottom of each blog post to try to keep the user on your page and consuming the great information on your page. Don’t hide all of your great content and work, make sure you’re presenting the option for your visitor to see as much of what they came looking for.
As an example, at the bottom of this article I’ve added a few links to some other related posts that may help you build a better website & keep readers coming back for more/
Make your content easier to read
We’ve all seen websites with content that is either one long run-on sentence, or that is a giant paragraph. Who wants to spend the time to read something that looks like it’s going to take you all weekend to get through?
Your brain LOVES lists and numbers, so a good way to break your content down into an easy to read format is to make lists and smaller sections of copy. Here are a few techniques you can use to break up the use of long sentences and paragraphs:
- Use bold and italics to emphasize certain words and phrases
- Use bulleted and numbered lists
- Break your content into multiple sections whenever possible
- Limit your paragraphs to a maximum of five sentences.
Add videos and graphics to your posts and pages
Let’s be honest here, you would probably much rather watch a 2 minute video about a topic than read 4 paragraphs of the same information. People in general would much rather receive their information from quick videos or easy to read infographics. It’s a faster and more engaging way for your brain to receive and interpret information. That’s why you usually don’t see road signs with long paragraphs about the sharp curve ahead, it’s faster and easier to process the infographic to tell you to slow down and use caution.
Incorporating media is a great way to not only get your point across to people that learn visually (which is most of us), but to get your users to engage with your site for a longer period of time.
Bringing readers to a call-to-action
Your visitor has read your article, now what? You probably don’t want them to just leave your site, so now is the time to prompt them to take an action to stay longer or complete something for you. This could include:
- Asking them a question and accepting answers in the comment section below… (hint we have a Q&A at the bottom)
- Presenting the reader with related topics and encouraging them to read more.
- Filling out a form to contact you, to receive a free ebook, or to subscribe up for updates.
Implementing one of these items on your next blog post can help to reduce the bounce rate on your website, but combining multiple items can make your visitors want to interact with your site, reducing your bounce rate and increasing the viewership and loyalty of your visitors/customers.
The promised Q&A!
Have you ever implemented any of these or your own techniques to your website to successfully reduce your bounce rate? If not, what are you waiting for???