You’ve spent a bunch of time and probably good money to put up a great looking, functional website that perfectly fits your business (if it doesn’t, we can help!). Now you’re online, that’s great! The problem you have now is that your site isn’t getting the traffic or generating leads like you thought it would. Don’t think you’re alone. Attracting visitors to your website is one of the biggest complaints we hear from new customers and is probably one of the most misunderstood parts of building a website.
That’s why we’ve come up with our top 4 common reasons that we see causes websites to not get the traffic they expect and how to fix it.
- New site and impatient site owner
Launching a new website (or completely overhauling an old site) is something that should be viewed in the long-term. Many people think that a brand new site will be an overnight success and it will be booming with new visitors within hours of it’s launch. The reality is that building a successful website takes a little time and effort.If you expect a new website to be a success within the first day or even week of it’s debut, you might want to take a step back and think things over. A successful website often can take 6 months to even a year to really gain some traction in it’s industry. This includes work and content being added to the site the whole time. Don’t expect a site to go big by building it and setting it on a shelf. Your new website needs some TLC for a while in the beginning to grow it into the site you want.
- Your content isn’t useful, valuable, or interesting
Would you stay on a website that is boring or full of extremely long copy? Unless you’re really, really into reading long copy or bland literature you probably won’t stay on a website with content that means nothing to you, doesn’t interest you, or doesn’t have an answer for the questions you have.One way to help your website gain and keep visitors coming back is to provide useful, valuable information that answers your customers questions! Imaging that. It’s pretty simple, if your website can quickly provide answers to your customers, they’ll want to come back to you for more information and look at you as a trusted source in your industry.
- The business isn’t putting much effort into their site
This issue picks up where the first item left off. You can’t just build a site and let it sit stagnant for long periods of time, expecting it to just keep working the same. This was a rampant problem that many businesses ran into when mobile search became big (and it’s still evident that many websites aren’t getting the love they deserve).Here’s a quick experiment: Do a quick search for something quick such as “Lawyers in insert your town name here” on your smartphone, and you’ll probably find a few law firms that are mobile and a few law firms that are still stuck in the “non-mobile friendly” website times. We did a quick search for “Lawyers in Chambersburg” and found multiple local businesses that didn’t have mobile friendly pages.This not only makes the consumer think that the business isn’t with the times, but it is harder for the visitor to get what they want from the sites and adds frustration to their already busy lives. Plus the search engines now take into account the freshness of the content on websites and the site’s “mobile friendliness”. So do your website and business a favor and keep your content and user experience up-to-date.
- Poor website design
Just like not having a mobile friendly website design, a generally poor website design will drive users away from your website. Not only will your visitors exit your page quickly, but the major search engines are now able to take into account the user experience on web pages and rank your site accordingly.By making sure your website has a friendly and easy to use website design, your visitors will enjoy spending more time inside the site and you’ll be able to direct them through the desired pages better to convert more visitors into paying customers! Isn’t that why you wanted to build a website in the first place?
There are many other issues that may cause a website to not get the visitors that the owners expect ranging from poorly optimized pages, to issues with content structure, or even search engine black-listing, but without taking an in-depth look at your site, it’s very hard to tell what is causing the lull in new visitors. Many times there can be a multitude of different issues on a website that may require professional assistance to get it back on the right track.
Does your website need some help?
Give us a call or contact us if you have a website that seems to have lost ground with acquiring new customers or if you’ve never been happy with your current site’s ability to convert the visitors you are getting. We will take a look at your website and give you some suggestions on how to increase your visitors and convert them to customers!