Since its release over a year ago, live video has become all the rage across many platforms but, while it’s a great tool for your small business, it can be annoying to your followers if you do these three things:
1. …are unstaged.
You set up your screen and it works and sound is on, so you are good to go, right? Wrong! If your view is showing a half eaten pizza, two crushed soda cans, and a pile of recycling meant to go outside then you are definitely not ready! Do a test shot to see if your “stage” is set. Are you putting your best foot forward? I don’t mean that you should go out and redecorate your entire office but pay attention to what is in view. Maybe adding the plant from the conference room and moving the chair closer to the screen is a big enough change to make it better, maybe you like the blank canvas of white wall behind you, but I can bet you don’t want your audience to see your dirty laundry or trash can when you are discussing your expertise in financial planning!
2. …are inaudible.
So you set up your screen, checked the view, and are ready to rock! Or not. If your wifi connection is spotty or you have lawn mowers roaring in the background, your viewers will be s-t-r-a-i-n-i-n-g to hear what you are saying and they will most likely give up.
Make sure that while the space is not silent, it is at least audible. Again, a test run is a great idea.
3. …are unprepared.
Sound is great, video is great, and you press “go” and… wait. That’s right – most social sites have a buffer of time for when you start your live feed so that you can gather an audience. During this time, some folks are still setting up their space, messing with items on their desk, or just sitting staring at the screen! Bad news! Your audience may start to gather and then give up if they have to watch you do nothing for five minutes. Instead, try a countdown timer, start talking about general information (a kind of lead in to what your video is going to really dig into), or at least make it a nice view! Don’t look unprepared!
Video viewers account for 1.71 billion monthly active users on FaceBook alone! Can you imagine the reach that your videos could have if done thoughtfully? How are you using your influence to reach customers and tell your story?
For Best Practices directly from FaceBook, click here: https://live.fb.com/tips/.